Head of Demand Generation Job New York New York USA,Marketing / Advertising / PR

Own the demand generation strategy and pipeline number
Set MQL, SQL, and pipeline targets by channel and deliver against them
Build and lead an integrated, multi-channel demand plan across ABM, paid and organic digital, events, webinars, partner marketing, BDRs, and other channels
Identify campaigns and collaborate with Content and Product Marketing on quarterly strategy plans and weekly execution
Manage, coach, and develop a team of marketing specialists
Own elements of the demand generation program and serve as onsite Marketing lead for local events
Partner with Sales on lead handoff, scoring, SLAs, follow-up, and handoff quality
Own the demand generation budget, allocate channel spend, defend ROI, and reallocate spend when needed
Drive attribution and reporting, including multi-touch attribution, pipeline velocity, and CAC by channel or segment
Report performance to the CMO, CRO, and board
Run structured experiments across channels and segments to improve efficiency and conversion rates
Partner with Marketing Ops on the demand-generation martech stack and CRM integration
Track broader B2B demand-generation trends and introduce new channels, formats, and approaches
Collaborate with Product Marketing, Content, Business Development, Operations, Sales, Partnerships, Customer Success, and Rev Ops

Requirements

7+ years in B2B demand generation
Proven experience delivering pipeline and revenue targets
3+ years managing people
Track record of developing specialists into strong independent operators
Experience marketing to the financial services industry, preferably financial crime and compliance or cybersecurity
Hands‑on fluency across ABM, paid and organic digital, field/virtual events and webinars, and partner marketing
Experience developing local and global campaigns across the buying funnel
Ability to build productive relationships with Marketing colleagues
Ability to work closely with Sales with a focus on pipeline quality and revenue outcomes
Track record of building scalable systems and processes
Excellent written and verbal communication
Comfort presenting results and plans to executive leadership and the board
Strong budget management and prioritization skills
Fluent English speaking, reading, and writing
Ability to work onsite 2–3 days per week in a hybrid setup
Willingness or ability to work in the United States
No specific educational credential stated

Core Competencies

Demonstrates expertise in B2B demand generation strategies, pipeline management, and budget allocation while effectively leading and developing marketing teams. Proven ability to collaborate across departments and drive results through multi-channel campaigns and data-driven decision-making.

Highest-signal resume keywords

B2B Demand Generation
Pipeline Management
Team Leadership
Budget Management
Account-Based Marketing (ABM)

ATS Optimization Keywords Hard Skills

Demand Generation Strategy
Multi-Channel Campaign Development
Pipeline Velocity Analysis
Attribution Reporting
Campaign Development
Lead Scoring
Marketing Technology Stack Management
Data-Driven Decision Making
Revenue Target Achievement
Scalable Systems Development

Soft Skills

Excellent Communication
Relationship Building
Coaching and Development
Collaboration
Presentation Skills

Industry Keywords

Financial Services
Financial Crime
Compliance
Cybersecurity
B2B Marketing Trends

Tools & Technologies

CRM Integration
Marketing Automation Tools
Analytics Platforms
Event Management Software
Digital Marketing Tools