Senior Creative Strategist - App Dev Job New York New York USA,Marketing / Advertising / PR

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.

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Reddit’s Karma Lab is the creative engine behind the Global Sales Organization, helping brands show up on Reddit in ways that feel authentic to the platform while driving real business impact. As Reddit’s in-house creative strategy team, Karma Lab partners closely with Sales, Marketing, Product, and advertisers to develop campaigns, creative strategies, and storytelling that connect brands with Reddit communities.

We’re looking for a Creative Strategist to support Reddit’s growing App Development business. This person will help shape creative strategy for app advertisers while partnering across Sales, Product, and Marketing teams to translate business challenges into culturally resonant Reddit ideas that drive impact.

Location

Hybrid in New York or San Francisco

What You’ll Do:

Lead the development of insight-driven creative strategies and campaign concepts that solve complex marketing challenges and help App advertisers show up authentically on Reddit
Serve as a trusted creative consultant and Reddit platform expert, developing a deep understanding of clients’ business needs and recommending solutions most likely to drive performance
Partner proactively with Sales, Measurement, and cross-functional teams on pitches, RFPs, presentations, workshops, and strategic client engagements
Develop strong relationships with agency and client creative decision-makers, influencing campaign development early in the planning process
Turn successful work into repeatable strategies, frameworks, narratives, and best practices that can be adopted across the App Dev vertical and broader Karma Lab team
Navigate ambiguity and competing priorities independently, identifying the signals that matter and translating them into clear, actionable next steps

What You Bring:

Understanding of mobile app growth or performance-driven advertiser ecosystems
Deep understanding of Reddit, internet culture, and community-driven platforms, with the ability to translate that knowledge into effective client strategies
Exceptional storytelling, presentation, and communication skills for a range of internal and external audiences
Experience partnering with Sales, Measurement, and cross-functional teams in to drive business growth
Ability to navigate ambiguity and develop compelling creative strategies in fast-moving environments
Experience using research, market trends, client feedback, and campaign performance to inform creative recommendations
Ability to independently manage complex projects, timelines, stakeholders, and presentation development in an evolving environment
A portfolio demonstrating insight-driven strategy, creative thinking, and measurable client impact

Qualifications:

Minimum

8+ years of experience in advertising, media, social, PR, or creative strategy
Experience building and pitching strategy-led presentations to clients
Strong understanding of brands, agencies, and media/platform ecosystems
Ability to manage multiple projects simultaneously
Proficiency in Google Slides

Preferred

Creative Strategy or platform experience at a social, mobile, or advertising technology company
Experience supporting app, gaming, mobile, or performance-driven advertisers
Agency, media, or integrated marketing experience
Experience writing professionally for digital or social platforms

Benefits:

Comprehensive Healthcare Benefits…