Vice President, Media Strategy

Company Description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

We’re seeking a Vice President, Commerce Media Strategy to lead the evolution of our commerce media strategy practice, team and product. Candidates must reside within a commutable distance from our New York, Chicago or Detroit (Troy) office for a hybrid work schedule. The VP will set the strategic vision for how we plan and activate commerce media, strengthen integration across our connected media approach and embed data, technology and AI more deeply into our media strategy and plans.

This leader will shape the evolution of our approach to commerce media planning in response to rapidly changing consumer behavior, including the growth of AI, social commerce, retail media, shoppable media and new forms of digital discovery. This role owns the strategy and planning discipline for commerce media, while partnering closely with the Ecommerce capability, which leads PDP, Digital Shelf and Retail AEO strategy and solutions.

The primary focus for this role will be on third‑party (3P) commerce media, bringing a strong working understanding of retail media networks (RMN) and how commerce media connects to the broader consumer journey, national media and commerce ecosystem. This…