J.P. Morgan Corporate Brand Strategy Lead

Job Description

The Brand Strategy Lead provides strategic thought leadership to advance high-priority, firmwide brand objectives, including naming, brand architecture, client experience design, storytelling, and the deployment of on-brand assets. This role partners closely with internal creative teams, agencies, and marketing stakeholders to distill inputs into clear strategies and enable best-in‑class creative outputs that strengthen the brand, enhance user experiences, and drive business outcomes.

The Brand Strategy Lead also sets the tone for the work, managing multiple projects, stakeholders, agencies, and timelines in a fast‑paced, matrixed environment.

The Brand Strategy Lead provides strategic thought leadership to advance high-priority, firmwide brand objectives, including naming, brand architecture, client experience design, storytelling, and the deployment of on-brand assets. This role partners closely with internal creative teams, agencies, and marketing stakeholders to distill inputs into clear strategies and enable best-in‑class creative outputs that strengthen the brand, enhance user experiences, and drive business outcomes.

The Brand Strategy Lead also sets the tone for the work, managing multiple projects, stakeholders, agencies, and timelines in a fast‑paced, matrixed environment.

• Define brand architecture frameworks and product portfolio structures across business and consumer lines to improve client experiences and enable portfolio scale.
• Partner with cross‑functional marketing teams and agency partners to map brand hierarchies (e.g., sub-brands, products, features, platforms) and support clear go‑to‑market roadmaps.
• Provide strategic recommendations for brand extensions and for balancing a hybrid brand strategy across Chase and J.P. Morgan.
• Develop and execute naming strategies aligned to overarching product portfolio systems and go‑to‑market objectives.

• Partner with lines of business to identify priority initiatives, reasons‑to‑believe (RTBs), audiences, and required deliverables to support business objectives.
• Draft strategic marketing and creative briefs that enable effective go‑to‑market assets and materials.
• Develop and deploy brand identity and strategy for key lines of business, products, services, and new launches.

• Create impactful executive‑level presentations that clearly visualize recommendations and the path forward.
• Influence stakeholders at all levels, including C‑suite leaders, by bringing partners along the brand journey.
• Communicate across multiple teams and skill sets, simplifying complex topics into clear direction.
• Drive cross‑functional alignment with business and marketing partners.

• Design and implement simplified client experience strategies that enhance brand interactions and foster loyalty for J.P. Morgan.
• Champion the client/customer by partnering with cross‑functional teams to develop customer journey strategies and mappings that enable seamless brand experiences.
• Collaborate with designers and marketers to optimize brand experiences across digital and physical touchpoints.

• Partner with insights teams to analyze market trends, consumer behavior, competitive landscapes, and brand health to inform strategy and recommendations.
• Maintain fluency in direct and emerging competitors, industry trends, new technologies, and developing sectors within commercial and investment banking; educate partners as needed.
• Translate insights into clear, actionable strategic plans for senior leadership and cross‑functional…