Senior Copywriter

Company Description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what?

This is dumb.' Damn straight.

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. We create breakthrough experiences that move people, change behavior, and help healthcare brands make a meaningful impact. We’re looking for a Senior Copywriter to join our team who will help us continue to deliver game-changing campaigns for Consumers & HCPs.

Read on to learn more about what we’re looking for and why you’ll love working here.

Our team is looking for someone who has a winsome attitude and understands the ever-changing digital advertising landscape. Beyond that, here’s how you’ll make your mark:

• Work together with art directors, planning, and account team to provide creative, strategically sound solutions for client, in-house and new business needs
• Own jobs, beginning to end
• Write, reference, and annotate copy, using AMA or brand style, in preparation for medical/legal review without supervision
• Pay obsessive attention to narrative consistency, voice & tone, as well as accuracy of content (in partnership with Editorial)
• Clearly communicate information and direction to other writers as well as suppliers, freelancers, and editorial staff
• Participate in client meetings and presentations
• Attend market research
• Present work in an organized and interesting manner
• See copy decks and manuscripts through development and to launch (in partnership with Editorial and Creative Director)
• Initiate data searches and maintain brand reference files

• Experience with pharmaceutical / healthcare marketing writing, with strong experience crafting copy for Healthcare Professionals (HCP)
• Bachelor’s degree or equivalent experience
• Ability to recognize strong creative ideas and see them through to completion
• Thrive under pressure in a fast-paced environment
• Ability to meet deadlines for multiple projects simultaneously
• Strong skills in referencing and annotating are required

Heartbeat is a healthcare marketing and creative agency dedicated to helping challenger brands achieve extraordinary growth. We bring together strategy, creative, media, technology, analytics, and behavioral science to solve complex healthcare marketing challenges.

We partner with ambitious healthcare marketers who are transforming categories and changing lives.…