Senior Marketing Strategist

• Develop and execute school/college marketing and communications plans aligned with university marketing and strategic initiatives
• Apply marketing trends, research, and technologies in support of school/college marketing and communication plans
• Partner with marketing, creative, web, and content teams to execute strategic marketing and communications priorities
• Oversee, implement, and manage social media strategy for school/college channels
• Develop plans and strategies adaptable by other marketing strategists
• Implement SEO best practices across school/college web pages
• Collaborate with the university web strategy team and school/college subject matter experts to keep content current and accurate
• Track key performance indicators and report on marketing effectiveness with data-based recommendations
• Create and deliver content on Creighton.edu through SEO and UX enhancements
• Serve as a brand ambassador within the school/college
• Learn and articulate the value of a Creighton education and available programs, degrees, and services
• Write creative content aligned with the strategic vision, brand voice, and key messages
• Follow and optimize established content workflow processes
• Establish and maintain project schedules and meet deadlines
• Develop creative briefs and key messages
• Coordinate internal and external marketing and communications, branding, and web strategy initiatives
• Develop and manage digital content for school/college web pages and social presence
• Collaborate with other marketing strategists to align marketing and communications strategies

• Bachelor's degree in marketing, business administration, communications or related field is required
• 5–7 years of experience
• Proven ability to develop a comprehensive marketing plan and implement best-in-class brand marketing and communication activities
• Ability to use data to drive strategy and monitor and report on results
• Knowledge and experience with brand marketing and an understanding of the overall digital media landscape
• Ability to work collaboratively with subject matter experts and leaders across campus
• Demonstrated organizational skills
• Exceptional verbal and written communication skills
• Strong business acumen
• Interpersonal skills
• Ability to be a persuasive presenter
• Ability to be an effective developer and leader of integrated marketing and communications efforts

Demonstrates expertise in developing and executing comprehensive marketing and communications plans, utilizing data-driven strategies and SEO best practices to enhance brand visibility and engagement. Strong collaboration with cross-functional teams to deliver effective digital content and maintain brand integrity.

• Marketing Plan Development
• SEO Best Practices
• Data-Driven Strategy
• Brand Marketing
• Digital Content Management

• Marketing Strategy
• Content Creation
• Social Media Management
• Performance Tracking
• Creative Brief Development

• Verbal Communication
• Written Communication
• Organizational Skills
• Interpersonal Skills
• Persuasive Presentation

• Bachelor's Degree in Marketing
• Bachelor's Degree in Business Administration
• Bachelor's Degree in Communications

• Digital Media Landscape
• Brand Ambassador
• Key Performance Indicators
• Content Workflow Processes
• Collaborative Marketing