VP Retention Marketing | Dermstore

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Dermstore is the premier destination for professional‑grade skincare and clinical beauty, curated by experts and trusted by enthusiasts. Since its founding by a dermatologist, Dermstore has been a pioneer in the digital beauty space, offering a highly curated selection of the world’s most efficacious brands across skincare, hair care, and cosmetics. As a leader in prestige beauty e-commerce, we bridge the gap between clinical expertise and a premium shopping experience.

• Develop and drive innovative growth and paid‑media strategies with a focus on incremental, sustainable, efficient growth; own the channel roadmap, optimization, and expansion.
• Oversee inbound traffic (SEM, SEO) and Paid Media (Social, CTV, You Tube, Programmatic, and all paid investment), plus Affiliate & Influencer.
• Own channel spend mix and revenue targets, scaling investment while achieving LTV/CAC and ROAS goals.

• Own the retention and lifecycle P&L, maximizing the existing customer base and supporting the marketing‑mix shift toward prospecting.
• Own the acquisition/retention budget split, continuously re‑optimized against CLV.
• Lead owned and organic channels, Email, SMS, App, Organic Social, and lifecycle programs including loyalty and auto‑replenishment.

• Own weekly, monthly, quarterly, and annual reporting on actual, budgeted, and forecasted spend and return.
• Mature the measurement stack: MMM, MTA, incrementality (CLS, Geo, conversion‑lift), Brand Health, and triangulation of last‑click vs. platform‑attributed vs. MMM to run headroom analysis across paid social and Google.
• Scale 1P data activation from implementation to commercial activation, driving enriched segmentation and CLV.

• Own brief and content development with the creative team to optimize ad performance and brand image.
• Manage relationships with the Central UK team and external media partners (Google, Meta, Tik Tok, MMM vendor).

• Lead and develop a high‑performing team; establish concrete goals, clear swimlanes, and accountability.

• A clear understanding of how unified performance and retention initiatives directly impact the bottom line.
• Driven by data, advanced attribution, and constant optimization to improve…