Content & Brand Strategy Manager

About Havenly

At Havenly Brands, we're building this generation's premier destination for all things home. Alongside our award-winning Havenly design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Citizenry, Burrow, The Inside, and St. Frank. Our family of brands is growing and we're looking for amazing people to join us on this journey!

Havenly is not just the #1 residential interior design service in America—we're architecting the future of how millions design their homes. With our proprietary 3D visualization technology, our worldwide network of designers empowered with AI tools, and our revolutionary customer-facing AI design assistant, we're at the inflection point of a massive market transformation. This isn't just another marketing role, it's the opportunity to build the category-defining business at the intersection of AI, design, and commerce.

• Exhibit Gumption: meet every challenge with spirit and energy; believe the impossible is possible.
• Overperform: work hard, move fast, be scrappy.
• Stay Playful: no jerks, no whiners; have fun and keep perspective.
• Act Like an Owner: be accountable, speak up, act in Havenly's best interest.

We're looking for a Content & Brand Strategy Manager to be the connective tissue across our brands and teams—a rare mix of right brain and left brain. You're a sharp writer with strong editorial instincts and a process-oriented operator who turns strategy into high-quality work. Reporting to the Brand Director, who sets the brand vision, strategy, and positioning end-to-end, you'll be the operator who brings it to life across every brand and channel.

You're also our go-to person for getting big cross-functional projects done—reliably and on time.

• The content engine. Keep the editorial calendar running smoothly across brands, manage the freelance writer roster, and balance quality against deadlines.
• Customer insights. Monitor the voice of our customer—NPS and customer feedback, and personas by brand—translate what you learn into content priorities, and report those insights back to the brand team.
• Measurement and continuous improvement. Track how content and campaigns perform, dig into the data, run quick post-launch retros to sharpen the process, and share clear takeaways and recommendations with the Brand Director and cross-functional partners.

• Editorial across all brands. The Brand Director sets editorial strategy; you run the engine end to end—assign and edit work, human-proof and sharpen AI-drafted articles, source imagery, execute SEO, and make sure everything we publish is accurate, on-brand, and built to rank.
• Brand voice and copy quality. The Brand Director owns voice strategy; you keep every brand on-voice at scale—giving clear creative direction, overseeing copywriters and freelancers, writing copy yourself when it's needed, and keeping our brand-voice AI (Claude) skills current so the guidelines are baked into the tools the whole team uses.
• Influencer marketing execution. The Brand Director owns influencer strategy; you own all execution—coordinating partners and shoots, distributing assets across organic, paid, and mutual channels, and driving promotion.
• Program management for any new initiative. Once the Brand Director sets the strategy, you take the priority of the sprint and get it done—whether that's an SEO push, executing a brand campaign, running an event (digital or otherwise), or a launch we haven't dreamed up yet. You're the person who just gets things done, well and on time.
• Cross-functional GTM execution. Be the glue across marketing, creative, merchandising, and web so every launch task lands…