Senior Portfolio Manager, Portfolio Strategy and Planning

Description

The North America Portfolio Strategy & Planning team is looking for a talented marketing planning manager with a background in combining strategic analysis, media planning and marketing strategy. This position will be responsible for deriving insights that inform marketing strategy and decisions across numerous marketing channels and customer life-cycles. This role sits at the intersection of data and strategy, and candidates need to have a very strong right brain/left orientation and seasoned judgment.

The ability to triangulate financial, media planning and business inputs to form strategic marketing recommendations and plans is critical.

We are looking for someone who is highly resourceful, customer focused and can dive into analytical detail and be able to extract strategic implications from that analysis. Strong candidates must have the ability to work autonomously and have excellent written and verbal communications skills, and the ability to influence others, leading cross-functional teams.

This role will primarily work with the Cross Category and Channel Marketing (aka XCM) team in North America to support the annual Operational Plan (OP) development. However, as the overall remit of the portfolio team is expanding being able to work closely with finance, business partners and the performance marketing and channel teams and looking for integration and alignment opportunities across annual operating plans will be a critical part of this role’s scope as well.

• Develop Amazon marketing investment strategies that optimize the short and long-term returns for Amazon, while ensuring the success of Amazon’s must win categories
• Work with global stakeholders to understand business needs and challenges, sourcing data (existing and new) around these needs and providing fact based actionable insights which drive business decisions
• Partnering with parts of the North America and Global XCM teams and key business stakeholders to develop and execute compelling marketing programs to support our ‘big rock’ priorities
• Design, develop and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions
• Partner with business intelligence and measurement teams to develop new metrics and reporting tools that improve and streamline marketing and customer life-cycle measurement and reporting
• Mine and synthesize customer research, business insights, and local market segment data to shape advertising strategies
• Write and present high quality written documents to senior leadership inside the company
• Develop scalable systems, processes and capabilities that will allow Portfolio and Brand management to operate efficiently

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• 8+ years of marketing experience

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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