Assistant Manager, Brand Marketing – Willams-Sonoma, Inc.

About The Team

The Global Marketing team drives revenue and brand performance across WSI’s global brands through integrated marketing initiatives that increase awareness, engagement, and business results. Spanning social media, influencer marketing, PR, brand activations, and marketing operations, the team collaborates closely with brand, creative, e-commerce, merchandising, PR, and international teams to deliver cohesive, customer-focused campaigns.

The Global Assistant Brand Marketing Manager supports the planning, testing and execution of integrated marketing campaigns across social media, influencer, PR, and brand activation efforts. This role requires an organized, creative, and analytical marketer who can manage multiple projects, work cross-functionally, and use campaign insights to optimize future activity. The ideal candidate brings experience in brand, social, or influencer marketing and a strong understanding of how to build community and brand affinity across international markets.

• Collaborate with internal marketing, creative, e-commerce, merchandising, PR, and international teams to deliver cohesive global marketing initiatives.
• Lead the execution of influencer partnerships across international markets, including Canada, Australia, and the UK. Manage end-to-end influencer campaigns, including campaign briefs, talent curation, rate negotiation, contracts, product fulfilment, relationship management, and reporting. Build and maintain strong relationships with influencers, talent managers, agencies, PR partners, and internal stakeholders to support successful collaborations.
• Serve as the global social media subject matter expert, sharing best practices, supporting local teams, and identifying opportunities to improve performance.
• Partner with creative, local marketing, and e-marketing teams to brief, create, curate, and optimize organic and paid social content.
• Support the testing and optimization of creative, messaging, and campaign approaches using performance insights.
• Analyze social media, influencer, and campaign performance to provide actionable insights and recommendations that inform future marketing strategies.
• Prepare and present campaign performance insights and recommendations to cross-functional stakeholders.
• Identify opportunities to source and leverage user-generated content across global marketing initiatives.
• Support global PR initiatives, product launches, seasonal campaigns, events, activations, sweepstakes, and giveaways across international markets.
• Monitor industry trends, competitor activity, user-generated content opportunities, and emerging social platforms to bring fresh ideas to the business.
• Manage marketing operations, including budgets, invoices, contracts, forecasts, accruals, reporting, and campaign administration to ensure projects are delivered accurately and efficiently.

• 3+ years of experience in digital, social media, influencer, PR, brand marketing, or a related field; bachelor’s degree in Marketing, Communications, Business, or equivalent experience preferred.
• Experience managing social media channels, influencer campaigns, or integrated marketing initiatives, ideally for a brand with national or international reach.
• Excellent written and verbal communication skills, with strong attention to detail and the ability to write clear, concise copy and adopt a brand voice clearly and authentically.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong Microsoft Excel skills, including pivot tables and the ability to analyze and report on marketing performance.
• Experience using social media management platforms such as Meta Business Suite,…