Senior Field ABM & Events Manager Job New York New York USA,Marketing / Advertising / PR

Define the go-to-market strategy for field programs, including activities, locations, and competitive approach
Develop programs from scratch, execute them end to end, and create engagement opportunities that drive pipeline growth and revenue
Partner with ADs and FDLEs to run high-impact field programs across segments
Execute 1:1 ABM plays for strategic accounts
Design 1:1, 1:few, and 1:many field marketing experiences, including conferences, client workshops, and executive dinners
Partner with senior executives, including C-Suite, Advisory Board, and Partners, to understand account dynamics, GTM strategy, and programming gaps
Shape deal strategy, not just execute events
Identify conferences, owned events, and field tactics that reach legal leaders
Lead initiatives from creative brainstorming through post-event follow-up
Own outcomes across executive access, account penetration, opportunity acceleration, and pipeline growth
Build the strategic field and ABM events program from the ground up
Develop a 30/60/90-day strategy, roadmap, priority programs, budgets, success measures, and execution plans

Requirements

5-7+ years of experience in field, events, or ABM marketing
Track record of building an events strategy rather than simply managing an established calendar
Creative and strategic thinking; ability to turn a vague idea or goal into a concrete, compelling plan and execute it
Exceptional executive presence and confidence engaging senior leaders as a peer
Strong ownership of programming, prioritization, project advancement, and fast execution
Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category is nice to have
Established network across vendors, production, and other teams is nice to have
Experience managing an events program for a fast-paced, growing enterprise business is nice to have
Fluent, practical, hands-on use of AI in day-to-day work; candidates should be prepared to demonstrate AI tools, workflows, and outcomes
Legally authorized to work in the United States on a full-time basis

Core Competencies

Demonstrates expertise in developing and executing go-to-market strategies for field programs, with a strong focus on account-based marketing (ABM) and event management. Proven ability to engage senior executives and drive pipeline growth through strategic planning and innovative programming.

Highest-signal resume keywords

Field Marketing Strategy Development
Account-Based Marketing (ABM)
Event Management
Executive Engagement
Creative and Strategic Thinking

Hard Skills

Go-To-Market Strategy
Pipeline Growth
Program Development
Event Execution
Budget Management
Success Measurement
Project Advancement
Fast Execution

Soft Skills

Exceptional Executive Presence
Strong Ownership
Creative Thinking

Industry Keywords

Field Programs
Conferences
Client Workshops
Executive Dinners
Account Penetration
Opportunity Acceleration

Tools & Technologies

AI Tools
Legal Technology