Senior Director, Creator Strategy

THE
· TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy and consulting, creative, live experiences and commercialization. We help clients understand, connect to and inspire global audiences by bringing together brands, properties and talent/creators to build meaningful relationships that drive measurable business outcomes.

Shaped by our belief in the unifying power of sports, music and entertainment, THE
· TEAM leads with intelligence, ideas and influence. For more information, please visit the.team .JOB OVERVIEW:

THE
· TEAM is a global marketing and talent management company where cultural expertise meets strategic excellence. Our Creator Marketing team pioneers innovative creator partnerships for some of the world's most recognizable brands. We're seeking a Senior Director, Creator Strategy who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact in the creator economy.

If you're someone who instinctively understands why certain creators capture audiences' attention, can predict emerging cultural movements, and can transform these insights into meaningful brand opportunities, this role is for you.

This is a full-time role that is hybrid in office 3x/week from either the LA or Dumbo, Brooklyn office.

WHAT YOU'LL DO:

Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.

Scoped Creator Strategy – Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.

Business Development – Core contributor to new business response development; including preparation and delivery of pitches – particularly around strategic upfront an creative set-up– and the transition of new business wins to teams.

Proactively lead the client’s business – Anticipate opportunities by staying ahead of relevant Creator trends, platforms, innovation, audience and culture, and consistently bring forward insights and ideas that add value to client leads and advance the business.

WHAT WE'RE LOOKING FOR:

6-10 years+ of experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy.

A foundation in brand strategy, blending creative thinking with data-driven decision-making, with a strong ability to translate insights and strategy into compelling deck narratives and clear, persuasive storytelling.

Agency experience, experience working with national/global brands especially in tech or QSR.Natural ability to spot emerging creators and trends before they break.

Understanding of both macro and micro creator dynamics & when to tap different tiers of creators.

Develop creative strategic solutions that address the client’s business challenges/ goals.

Impeccable communications, presentation and listening skills.

Demonstrated ability to be an effective leader in a cross-functional team environment.

Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.

Has a sixth sense for emerging cultural movements and their impact on creator content.

AI fluency
- Comfort using AI-powered tools to enhance strategic work streams—such as research synthesis, insight development, brainstorming, and presentation development.

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