Account Executive, SMB & Direct Response

Are you ready to revolutionize how advertisers connect with audiences? Scripps is seeking a dynamic Account Executive, SMB Growth & Direct Response to drive our advertising transformation by building powerful client partnerships and executing innovative cross-platform media solutions. This role is your opportunity to shape the future of performance-driven advertising across linear TV, Connected TV (CTV), and premium sports inventory while delivering measurable results that matter.

• Develop and maintain strong relationships with direct response agencies, performance marketers, SMB clients, mid-market advertisers and trading desks to drive revenue growth and market expansion.
• Identify client needs and craft tailored media solutions that leverage Scripps' linear, CTV, and premium sports inventory.
• Drive incremental revenue growth by selling Scripps' suite of performance-driven advertising products, cross-platform packages, and scalable activation models.
• Negotiate high-value, complex DR and SMB partnership deals with a focus on measurable outcomes such as cost per action (CPA), return on ad spend (ROAS), conversion rates, and client key performance indicator (KPI) achievement.
• Effectively research and cultivate new business targets within performance marketing and SMB segments.
• Collaborate with internal teams, such as pricing and inventory, marketing and research, to optimize campaign performance, inventory allocation, and yield optimization.
• Educate clients and agencies on Scripps' innovative performance solutions, including attribution technologies, programmatic buying platforms, and premium sports inventory.
• Execute premium sports inventory sales strategies that leverage performance-driven advertising, local market activation, and CTV extensions for SMB category growth.
• Provide regular performance reporting, data-driven insights, and strategic recommendations to clients with focus on campaign optimization and ROI improvement.
• Maintain a thorough and extensive knowledge of the marketplace including category and industry trends, competitive capabilities, direct response best practices, and performance marketing innovations.

• BS/BA in a related discipline preferred or equivalent years of experience
• Generally, 5+ years of experience in related field preferred

• Proven track record in direct response or performance driven advertising preferred
• Proven success managing relationships with SMB advertisers, mid-market clients, performance marketing agencies, and trading desks
• Experience with sports advertising and premium inventory monetization preferred
• Deep understanding of linear TV, CTV, programmatic buying platforms, attribution technologies, inventory management systems, and performance measurement tools
• Strong negotiation, communication, and presentation skills with ability to handle complex, high-value partnership deals
• Ability to analyze performance data, interpret industry trends, and craft data-driven media solutions
• Demonstrated ability to work effectively across finance, operations, pricing, and marketing
• Commercially astute with consistent track record of achieving or exceeding revenue targets and established goals
• Computer knowledge of Microsoft Office, Excel, Word, PowerPoint, and programmatic buying platforms
• Ability to thrive in a collaborative, fast-paced team setting

New York City is the epicenter of media, advertising, and innovation—making it the perfect place to advance your career in performance-driven advertising. As the nation's largest media market, NYC offers unparalleled access to industry leaders, cutting-edge agencies, and transformative technology platforms.

Beyond work, the city pulses with world-class…