Associate Director, Web Strategy

The ACLU seeks applicants for the full-time position of
Associate Director, Web Strategy in the Communications & Marketing Department of the ACLU’s National office in New York, NY. This is a
hybrid role
that has in-office requirements of two (2) days per week or eight (8) days per month. This is a 1-year term-limited position.

The ACLU Marketing & Communications Department creates, maintains, and expands message narratives to engage our supporters and other target audiences, to help protect and expand civil liberties and civil rights, and illustrate the value and impact of the ACLU’s work. Through our messaging, engagement with news makers, our written and social content, branding, and visual identity, we encourage support for the ACLU and help to create a more perfect union.

Reporting to the
Director of Web Strategy
,the
Associate Director, Web Strategy
will be responsibleforrepresenting the Web channel in the Communications & Marketing Department’s planning and execution of omni-channel communications and marketing campaigns. Campaigns may be focused on delivering talking points on cases and legal actions, prompting digital advocacy actions,cultivating awareness of the ACLU, providing critical resources to organizers and vulnerable communities, mobilizing event attendance or in-person engagement, driving fundraising performance, or responding to rapid response contexts.

Working in close collaboration with the Strategic Communications team within the Communications & Marketing Department, the Associate Director, Web Strategy will lead collaborative UX discovery processes to clearly identify campaigns’ target audiences and goals,then align on the most optimal UX and content strategies to meet those goals within time and scope constraints.

The Associate Director, Web Strategy will oversee a Digital Producer, interface with internal creatives, and engage vendors to produce content for campaigns, and ultimately execute the tactics and strategies that ladder up to and advance department goals.

• Provide strategic recommendations,guidance,and insights within the Communications & Marketing and National Policy & Advocacy departments that inform decision-making and drive digital success.
• Partner with Communications Strategist sand National Policy & Advocacy team memberstocraft UX and content strategies that will advance programmatic goals anddrive performance metrics (e.g., digital advocacy actions, email/volunteer signups, donations, event registrations, toolkit downloads).
• Leverage IA and UX expertise toadapt campaign talking points and communications plans into content plans for web properties,to drive performance and advance programmatic Communications priorities.
• Collaborate with Social, Paid, and Digital Campaigns (email/SMS) teams to align on optimal cross-channel strategies in integrated campaigns, inclusive of: mapping cross-channel user journeys; coordinating tracking/attribution and reporting needs; producing landing pages to support other channel teams’ tactics; providing suggestions for leveraging web properties or content; and coordinating efficient creative production processes.
• Build and scale
  
  Web communications plansand operational procedures, to increase the volume and effectiveness of Web communications, from both SEO/AEO and on-site engagement perspectives.
• Partner with the Director of Web Strategy and Technology
  
  Departmentteamstoidentify use cases and draft requirements fornewweb features, UX/IA improvements, and bespoke digital engagement set pieces.
• Review/produce/administer Web content within the website’s content management system (CMS).
• Engage in special projects as assigned.

• Create and oversee feasible schedules for the planning, production, and…