Senior Vice President,Marketing,Communications & Development Job New York New York USA,Marketing / Advertising / PR

Overview

VNS Health is seeking a highly accomplished, strategic, and innovative Senior Vice President, Marketing, Communications & Development to serve as the organization's senior executive leader for enterprise marketing, brand, communications, public relations, and philanthropy.

Reporting directly to the President and Chief Executive Officer, the Senior Vice President is a key member of the executive leadership team and is responsible for shaping and advancing the VNS Health brand, reputation, market presence, and philanthropic strategy. The SVP provides enterprise-wide leadership across VNS Health and its provider and health plan businesses, ensuring that marketing, communications, and development strategies are closely aligned with organizational priorities, growth objectives, and the VNS Health mission.

This executive will lead the development and execution of integrated strategies spanning enterprise and business-line marketing, brand and market positioning, digital and social media, internal and external communications, public and media relations, executive communications, crisis communications, and fundraising and development.

Working closely with the President and CEO, executive leadership, business leaders, and the Board of Directors, the SVP will identify opportunities and emerging needs, translate organizational priorities into compelling strategies, and build the capabilities necessary to strengthen VNS Health's position as a leading home- and community-based health care organization.

What We Provide

Referral bonus opportunities
Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays
Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life and Disability
Employer-matched retirement saving funds
Personal and financial wellness programs
Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care
Generous tuition reimbursement for qualifying degrees
Opportunities for professional growth and career advancement
Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities

What You Will Do Enterprise Marketing, Brand & Growth

Serve as the senior executive responsible for VNS Health's enterprise-wide marketing strategy, brand, market positioning, and reputation, ensuring alignment with the organization's mission, strategic priorities, and growth objectives.
Establish and advance the VNS Health enterprise value proposition, brand idea, brand positioning, brand architecture, and visual identity to strengthen awareness and preference among B2C and B2B audiences.
Lead marketing strategies across VNS Health's provider and health plan businesses, supporting revenue growth, market-share expansion, customer acquisition, loyalty, retention, engagement, and satisfaction.
Develop and oversee integrated, omni-channel marketing strategies across digital, social, web, advertising, content, direct marketing, and other channels.
Establish clear objectives, performance measures, and analytics for marketing investments and campaigns, using insights and market intelligence to continually improve effectiveness and return on investment.
Monitor health care, consumer, competitive, and market trends and partner with business leaders to evolve strategies in response to changing market conditions and organizational priorities.
Oversee the development of high-quality creative and content across digital platforms, advertising, video, collateral, and other marketing channels.
Direct relationships with external agencies, consultants, and vendors while ensuring effective collaboration with internal resources across VNS Health.

Communications, Public Relations & Reputation

Develop and lead an enterprise communications strategy that strengthens VNS Health's visibility, reputation, and position as a leader in home- and community-based health care.
Serve as the senior executive overseeing external communications, media relations, public relations, executive communications, thought leadership, and reputation management.
Identify opportunities to elevate VNS Health and its leaders in relevant health care, business, policy, community, and consumer conversations.
Lead communications strategy for complex, sensitive, and high-profile matters, including crisis and issues management.
Ensure public statements and enterprise communications are accurate, consistent, timely, and aligned with VNS Health policies, values, and organizational positions.
Direct enterprise internal…