Product Marketing Lead, GTM - NA ECommerce; Ad-Sales

Responsibilities

About the team:
The North America Product Solutions & Operations (PSO) team is responsible for bringing priority global products to market and driving their adoption and growth in the region. We are looking for an experienced Product Marketing Lead (what we call 'Product Solutions & Operations Lead') who will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments.

This role will partner closely with cross-functional teams to ensure successful launches, ongoing adoption, and measurable business impact.

• Identify opportunities to drive adoption of Tik Tok ad products that enhance the experience and meet client objectives.
• Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts.
• Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue.
• Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities.
• Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.

Minimum Qualifications:

• Years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth.
• Strong track record of influencing product teams, executive leadership, and cross-functional partners.
• Comfortable engaging with both technical and business stakeholders at all levels.
• Excellent problem-solving skills with the ability to define challenges and propose effective solutions.
• Outstanding documentation, presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts.

Preferred Qualifications:

• 5+ years of experience in performance advertising or e-commerce.
• Experience with global product-led growth initiatives scaling from launch to more than $100M in revenue

In-Office Policy
- * Please note we're currently working in the office 4x a week and will be transitioning 5x a week by September of this year*

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an  Always Day 1  mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees…