Product Marketing Manager

Brynson is a SaaS company modernizing how multifamily owners and operators manage listing accuracy, fee transparency, portfolio data, and digital performance.

Our platform, Brynsights™, brings together data and workflows that have traditionally lived across disconnected systems, websites, vendors, and manual processes. Our products help multifamily teams identify issues faster, improve portfolio visibility, and manage increasingly complex operational and compliance requirements at scale.

Brynson started with deep industry expertise and managed services. We are now building the technology that turns that expertise into scalable software, automation, and AI-powered intelligence.

We are at an important stage of growth. Our product suite is expanding, our enterprise customer base is growing, and there is still significant opportunity to shape how Brynson and its products are positioned, launched, and brought to market.

We are hiring a Product Marketing Manager to own how Brynson turns its products into clear market stories and then brings those stories to life.

You will sit at the intersection of Product, Sales, Client Success, and Marketing, developing the positioning, messaging, customer insight, and go-to-market strategy behind our products. Just as importantly, you will personally execute much of the work that comes from that strategy, including launches, campaigns, website content, email, sales enablement, customer stories, events, and digital marketing.

This is a highly hands-on role. We are looking for someone who can move from understanding a customer problem, shaping the message, and determining the GTM approach to writing the page, building the campaign, creating the deck, launching the email, and measuring what worked.

You will also help build the product marketing foundation at Brynson as we continue evolving from an industry-led services business into a scalable SaaS company.

Positioning, Messaging & Market Strategy: Develop and continuously sharpen the positioning, messaging, value propositions, personas, use cases, and competitive differentiation for Brynson and its products. Build your point of view from customer needs, product understanding, market dynamics, competitive context, and

real-world feedback.

Product Launches & Go-to-Market: Own the marketing work behind new products, features, and major releases from beginning to end. Define the audience, narrative, messaging, launch strategy, internal enablement, customer communication, campaign plan, and assets required to take something from product development to market adoption.

Campaign Strategy & Execution: Turn product, growth, and company priorities into campaigns that create awareness, engagement, adoption, and demand. Personally plan and execute work across channels such as website, email, content, events, paid digital, customer marketing, and other GTM programs. Establish the audience, message, offer, campaign assets, launch plan, and measurement approach, then use the results to improve future work.

Sales & Client Enablement: Give Sales and Client Success the tools and narratives they need to communicate Brynson clearly and confidently. Create pitch decks, one-pagers, solution briefs, FAQs, competitive materials, objection handling, demo narratives, talking points, customer communications, and other materials that help move prospects and customers forward.

Customer, Market & Competitive Intelligence: Get close to customers, prospects, and the teams that work with them. Conduct interviews and research, understand why customers buy and what prevents them from buying, monitor competitors and market changes, and turn those insights into better positioning, campaigns, product decisions, and GTM…