Account Executive

Account Executive – Consultancy PR (TCPR)

Location:

New York, NY | Field: PR/Communications |

Experience:

2+ years | Basis:
Full-time

The Consultancy PR (TCPR) is a dynamic brand communications practice that merges the sophisticated, senior-level execution of a big agency with the more personalized approach and entrepreneurial spirit of a boutique firm. We pride ourselves on transcending the traditional client/agency relationship and serving as a true partner to our clients and an extension of their internal teams, across all facets of their business.

The firm’s clients represent the best-in-class brands and individuals within the home/design, architecture, and luxury lifestyle categories.

• Communications + Digital Strategies
• Key Messaging + Brand Positioning
• Image Development
• Creative Consulting
• Brand Partnerships + Collaborations
• Event Management + Execution
• Influencer Relations
• Social Media Community Management
• A+D Community Networking
• Affiliate Marketing

• Execute communication strategies to position a range of home/design and lifestyle brands in the media marketplace.
• Retain a network of media contacts across print and digital categories, as well as bloggers.
• Create targeted media lists and conduct press outreach to secure media opportunities, including press coverage in home/design, fashion (men’s and women’s), accessories, lifestyle, consumer, and business outlets on a national and regional level, in print and digital categories.
• Research and conduct proactive outreach to bloggers and social media influencers for partnership and/or event opportunities.
• Contribute to story angle development, daily product placement, and media tracking.
• Coordinate logistics and manage guest lists for targeted press events to support seasonal launches, brand introductions, dinner/cocktail events, etc.
• Interface with clients daily as relevant to press opportunities, event management, sample traffic/loans, media monitoring, etc.
• Draft press materials, including press releases, company/executive bios, media alerts, case studies, etc.
• Demonstrate an understanding of how to prioritize duties, meet deadlines, and proactively communicate progress and deliverables.
• Complete individual tasks with minimal supervision; manage both up and down to the team.
• Attend and facilitate media interviews/editor appointments; network with reporters and editors on a regular basis.
• Read relevant consumer and trade media, including print and digital publications as well as blogs; report to the team on industry news and opportunities for clients on a regular basis.
• Keep up-to-date on key editorial calendars and ensure these are built into larger PR plans.
• Oversee daily account management duties, including meeting planning, reviewing recaps and agendas.
• Report to the Associate Account Director as well as senior leadership; supervise and mentor the PR Coordinator (if applicable) on account management, research, daily projects, etc.

• B.S/B.A in Public Relations/Communications or related field.
• Minimum two years of experience at a PR agency.
• Relationships within the home/design, lifestyle, fashion, as well as digital and regional media on both a national and regional level are a plus.
• Exceptional interpersonal, networking, and verbal and written communications skills; team-oriented attitude.
• Creative, efficient, detail-oriented and organized.
• Positive, can‑do attitude.
• Solution‑oriented with the ability to think critically and strategically.
• Proactive with the ability to handle multiple projects simultaneously in a collaborative, yet fast‑paced, environment.
• Flexible, driven, curious, and passionate about the design industry.
• Excellent writing skills with attention to detail.
• Proficient in Microsoft Word,…