VP Marketing- Americas

What You’ll Do

As the Vice President, Marketing – Americas, you will define and lead the regional marketing vision for one of the world’s fastest-growing prestige beauty brands. Reporting directly to the General Manager, Americas, you will oversee Regional Brand Marketing, Product Marketing, Retail Marketing, Influencer Marketing, Media, and Consumer Engagement, ensuring every initiative strengthens brand equity while accelerating commercial growth across the Americas.

You will serve as a key strategic partner to Global Marketing, translating regional consumer insights into scalable strategies while building integrated omnichannel marketing plans that inspire consumers, strengthen retail partnerships, and drive business performance. This leader will cultivate a high-performing team, champion innovation, and ensure operational excellence across every consumer touchpoint.

• Create and communicate the marketing vision for Sol de Janeiro in the Americas, ensuring alignment with the global brand vision, business strategy, and long-term growth objectives.
• Develop a deep understanding of the Americas consumer, competitive landscape, and market dynamics to identify strategic opportunities for growth.
• Partner closely with Global Marketing to provide meaningful regional insights that influence innovation, planning, and global strategy.
• Facilitate knowledge sharing across the organization to strengthen collaboration and drive business performance.

• Leverage consumer insights, shopper analytics, and market intelligence to develop integrated omnichannel marketing strategies that support commercial and brand objectives.
• Build cohesive marketing plans that maximize every stage of the consumer journey across retail, digital, media, ecommerce, social, experiential, and consumer engagement.
• Ensure unified brand messaging and strategic alignment across all channels while optimizing each channel’s role within the modern marketing ecosystem.
• Continuously evolve marketing strategies to stay ahead of consumer trends, maintain cultural relevance, and increase brand desirability.

• Lead the development and execution of annual and long-range regional marketing plans that support financial objectives and sustainable growth.
• Own the Americas marketing calendar, ensuring strategic alignment across product launches, seasonal campaigns, retailer activations, and commercial priorities.
• Develop strategic frameworks for channel planning, assortment architecture, and shopper engagement to maximize business opportunities.
• Challenge existing thinking by driving innovation, encouraging new ideas, and continuously redefining success.

• Lead the Americas regional marketing organization across Brand Marketing, Product Marketing, Retail Marketing, Media, and Consumer Engagement.
• Lead the Americas Influencer Marketing strategy, partnering with global teams to develop culturally relevant creator programs, talent partnerships, and social-first campaigns that build brand awareness, consumer engagement, and commercial growth.
• Oversee influencer investment, measurement, and performance, ensuring creator partnerships align with brand strategy and deliver measurable business impact.
• Manage and optimize the regional marketing budget, ensuring effective investment across all channels while maximizing return on investment.
• Build integrated online and offline marketing calendars that align commercial priorities with consumer engagement opportunities.
• Establish disciplined planning and execution processes that deliver marketing initiatives on time and with excellence.
• Monitor campaign performance,…