Product Marketing Specialist Job New York New York USA,Marketing / Advertising / PR

Location: New York

Darktrace is seeking a highly motivated Product Marketing Specialist to join our Platform Product Marketing team and help bring the value of our cybersecurity platform to life
Reporting to the Director of Product Marketing, you will contribute to high-impact programs that build market awareness, accelerate product adoption, enable our global sales organization, and support revenue growth.
You will help translate sophisticated technology and market insights into clear, compelling stories for customers, prospects, sellers, and other key audiences
Working across Product Management, Sales, Demand Generation, Field Marketing, Customer Success, and Corporate Marketing, you will play an important role in executing product launches and go-to-market initiatives across Darktrace’s portfolio.
This is an exciting opportunity for a creative and analytical marketer who wants to deepen their product marketing expertise, take ownership of meaningful projects, and help shape how a pioneering AI cybersecurity company goes to market
Bring products and solutions to market by supporting product launches, go-to-market plans, customer announcements, release communications, campaigns, webinars, events, analyst engagements, and industry conferences
Create compelling product stories and content across solution briefs, presentations, pitch decks, sales collateral, blogs, case studies, newsletters, FAQs, and other customer-facing and internal materials
Help shape positioning and messaging by translating product capabilities, customer needs, and market trends into clear value propositions and messaging frameworks
Equip Sales to win by developing and maintaining sales plays, battle cards, competitive intelligence, pitch materials, and other enablement resources that support effective customer conversations
Turn market intelligence into action by researching competitors, customers, emerging technologies, and cybersecurity trends and sharing insights that strengthen positioning, campaigns, and go-to-market strategy
Partner across the business to capture product and roadmap updates, customer feedback, and market requirements while coordinating deliverables across Product, Marketing, Sales, and Customer Success
Measure and improve our impact by monitoring program and campaign performance, identifying opportunities to optimize results, and helping evolve our product marketing processes as the business grows
What Success Looks Like;
You consistently deliver high-quality content and enablement resources that strengthen customer engagement and support pipeline and revenue goals
You help launches and go-to-market programs move from plan to execution smoothly, bringing structure, collaboration, and attention to detail to every initiative
You become a trusted partner to Product, Sales, Marketing, and Customer Success by providing responsive support and valuable market and customer insight
You build meaningful expertise in Darktrace’s technology and the cybersecurity landscape, using that knowledge to improve our messaging, market presence, and thought leadership
You identify opportunities to make programs and processes more effective, and increasingly take ownership of high-impact product marketing initiatives

Benefits

Active social and charity initiatives including our matched charitable giving scheme and employee recognition scheme
23 days paid holiday plus UK bank holidays, increasing to 25 days after two years’ service
Additional birthday day off
Salary Sacrifice pension scheme with 4% employer contribution and minimum 5% employee contribution
Optional BUPA private medical insurance for you and your immediate family
Life assurance with a benefit of 4x your annual basic salary
Employee Assistance Programme offering both on-line and telephone…