Paid Social Media Buyer

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Cross medians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges.

The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Citizens Bank, Ricola, Herschend Family Entertainment, Empower, Edible Arrangements and more.

We are hiring a Buyer, Paid Social to join our One Marketplace team. This role is focused on Paid Social and sits within our One Marketplace team, which manages biddable media - Paid Social, Paid Search and Programmatic.

• Works with clients to understand brand and implements social initiatives among paid social media advertising.
• Works with the following channels:
  Meta(Facebook & Instagram,) X/Twitter, Tik Tok, Linked In, Pinterest, Snapchat.
• Utilizes social platforms natively (Facebook/IG, X, Pinterest, Linkedin, Snapchat) and within PMD technology for paid social media.
• Analyze campaign performance using data-driven insights to optimize and improve ROI, including A/B testing, audience segmentation, and creative performance.
• Manage and allocate campaign budgets effectively, ensuring optimal performance and adherence to financial goals
• Prepare and present comprehensive performance reports to clients, translating complex data into actionable insights.
• Work closely with the media planning, buying, and agency partner teams to ensure cohesive and integrated campaign strategies.
• Training team members on paid social media tactics and campaign management

• 1.5 - 2+ years’ advertising agency or media agency experience, preferably within a media planning and buying agency
• Proficiency in using social media platforms and tools such as Facebook Ads Manager, Linked In Campaign Manager, Twitter Ads, etc.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills. Comfortable in presenting to teams and clients
• Strong organization skills and ability to balance tight deadlines and challenges.

This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from home.

Salary up to 65-75k - based on experience, skills, and tenure in the industry.

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship…