Account Director - Fashion

Account Director - Fashion

Department: Fashion

Employment Type: Full Time

Location: PURPLE New York

Compensation: $100,000 - $120,000 / year

Who We Are: PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.

For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.

Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.

PURPLE doesn’t follow the cultural zeitgeist, we create it.

Who You Are: PURPLE is looking for an experienced Account Director for its Fashion division to join the agency. The Account Director will play an essential role in supporting the assigned senior management in the development and execution of: generating maximum brand exposure through creative product placement, profile features and launches. The Account Director must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results.

Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.

Account Director’s responsibilities would include increasing awareness for all brands assigned to them. In this role the Account Director will promote the different clients in all activities, campaigns, special projects, shows, presentations and events to the media and to develop and maintain relationships with key journalists and media within your assigned and designated market, acting as an ambassador for Purple.

• Has the ability to provide counsel to clients as opposed to taking direction from clients;
  Is able to have tough conversations with clients with their best interests in mind
• Is able to lead client calls / in-person meetings and think on one’s feet
• Is able to take client business objectives and develop a linear and cohesive communication strategy that reflect those business objectives
• As core account team lead, is able to pull in and collaborate with speciality resources across the agency (both in NYC, London and LA) to ensure the client is getting access to the agency’s network-wide expertise
• Is able to lead client programs and campaigns – from planning to execution – in an organised and timely manner, within the specified budget
• Understands the difference between a communication strategy and a media strategy
• Shows accountability in terms of meeting client benchmarks and delivering strong media coverage;
  Delivers on this through team leadership and guidance
• Own all media relations and continue to develop and maintain key relationships
• Is able to provide strategic and tactical support to Divisional Director
• Working with our in-house events team to manage launch events for media and influencers
• Line managing their team to ensure they meet targets and have a development plan
• Exhibits strong new business skills both from a planning and proposal perspective and during in-person pitch opportunities;
  Brings in new business opportunities through networking
• Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product…