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Director, Marketing Operations; opens in tab

Job in New York, New York County, New York, 10261, USA
Listing for: Justworks, Inc.
Full Time position
Listed on 2026-09-16
Job specializations:
  • Marketing / Advertising / PR
    Marketing Management, Digital Marketing, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 188000 - 242000 USD Yearly USD 188000.00 242000.00 YEAR
Job Description & How to Apply Below
Position: Director, Marketing Operations (opens in a new tab)
Location: New York

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations se are best summed up in our company values, which are reflected in our product and in our team.

If this sounds like you, you’ll fit right in.

About the role

Marketing Operations (Mar Ops) at Justworks builds and runs the systems and capabilities that maximize Marketing’s ability to deliver against its mission. Mar Ops enables us to know our customers, execute the customer journey, ship great experiences, understand our performance, and safely leverage agents to scale our impact.

You’ll be joining Justworks at an inflection point in our business. Our top company objective this year is to change the shape of our growth by transforming how we go to market and engage customers.

You will play a key role in accelerating this transformation by building the next generation of our Mar Ops function. The foundations are already in place along with the resources to design and build your stack to serve Marketing’s outcomes.

Your mission is to move Justworks out to the frontier of marketing effectiveness. You’ll be responsible for the systems marketing builds and runs on, how marketing measures its impact and improves, and the safe, effective use of agents to scale all of it. You'll do this as a functional owner working inside a matrixed operating model and in close partnership with leaders from Revenue, Product, Technology, and Data.

What you'll be responsible for:
  • Demand Operations: Decide what experience a customer sees and when, across every channel marketing runs, and own the handoff and re-engagement standards that move a customer from marketing to sales, partner, and self-serve paths.
  • Marketing Activation: Own the platform marketing executes through, including what marketing builds vs. buys, how it integrates with our GTM system, and which activation capabilities are required to deliver on the Marketing strategy.
  • Marketing Intelligence: Ensure marketing is able to understand the impact of its work on the business and enable teams to take action to improve performance and the customer experience.
  • AI Capabilities: Build the foundation that lets Marketing use AI safely and effectively, including the shared context humans and agents work from, the templates teams use to build their own agents, and rules for what an agent can do on its own vs. what needs a human-in-the-loop, and the observability standards that enable troubleshooting and improvement.
  • Cross-functional GTM: Own Marketing's engagement with Engineering, Revenue Operations, Product, Data & Analytics, and Security & IT on operating and building our growth engine.
  • The team: Hire, develop, and grow a team of senior individual contributors that set the standard for a top-tier modern Marketing Ops function.

In addition, all Just workers focus on aligning their behaviors to our core values known as COGIS. It stands for:

  • Camaraderie
    - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
  • Openness
    - Your default is to be open. You're willing to share information,…
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