Senior Associate of GTM Strategy

• Morning Brew Inc. is looking for a Senior Associate, Go-to-Market Strategy to package, position, and bring to market the advertising products our sales team sells across newsletters, podcasts, social video, events, and custom content
• This position will report to the Director, Go-to-Market Strategy
• Concepting and formulating both large and small-scale content ideas into innovative partnership programs and new product launches with a high-level of business and creative acumen
• Building the packaging and positioning behind new sponsorship opportunities, franchise launches, and product expansions, then translating that thinking into the decks, one-sheets, and talk tracks that get sellers ready to sell on day one
• Thinking fast and strategically when a new opportunity lands. Asking the questions that get to what a client is really after, pressure-testing where MBI has the right to win and where we do not, and turning all of it into something sellable on a real timeline
• Owning our master sales deck library end to end, keeping every narrative current as the portfolio grows, and making sure the materials our sellers put in front of clients are consistently sharp, accurate, and on brand
• Lead internal kick-off calls with cross-functional stakeholders to ensure the process is smooth, collaborative, and transparent. Own the next steps, timelines, and communication
• Partner across Sales, Creative Strategy, Editorial, Insights and Analytics, Events, Product, and Pricing to pull the best of what MBI makes into sellable ideas, including turning strong one-off client concepts into repeatable packages the whole org can sell
• Packaging our creator-led and multimedia work in a way that does the ideas justice. You speak format and feed with creators and producers, then translate that into a must-buy for clients
• Training and enabling the sales team, including leading rollouts of new packages, walking sellers through the narrative and the talk track, and making sure every person going to market feels confident in what they are selling and the story they are telling
• Staying with products after launch by monitoring sell-through, identifying what is not working, and repackaging or retraining as needed until performance is where it should be
• Serving as the connection point between sales and GTM by sitting in on seller conversations, tracking what is landing and what is not, and feeding that intelligence directly back into what we build next
• Building the systems that make all of this scale, including a well-organized asset repository sellers can navigate on their own and a feedback loop that keeps GTM building toward real demand

• Unlimited sick and vacation time
• Work from home, work from the office, work from the moon - you decide
• 401(k) with employer match
• Premium healthcare plans
• Annual learning credit:
  Want to learn something new? We’ll pay for it
• Generous paid parental leave and fertility coverage for eligible employees
• Short and long-term disability covered 100% by us
• WFH stipend

The ideal candidate for this role is a builder who thinks in stories and works in slides. You can take a pile of research, editorial capabilities, branded content, and half-formed ideas and turn it into a deck a seller can confidently walk into a room with

You know how to make a complicated idea feel simple, and you have the instincts to know what a salesperson needs before they ask for itYou are just as comfortable owning a project end to end as you are hunting down the five people across the company who have the answers you needA culture-first mindset, a bias toward figuring it out3-4 years of experience in go-to-market strategy, sales enablement, integrated marketing, content strategy, or pre-sale at a digital publisher, agency, or brandA…