Associate Manager, Performance Marketing

• Execute and optimize paid media campaigns across key acquisition channels
• Grow memberships, email audiences, direct products, and brand licensing initiatives
• Monitor and analyze campaign performance against acquisition goals
• Identify trends and opportunities to improve efficiency, scale, and return on investment
• Manage campaign setup, pacing, budgets, targeting, creative rotation, and ongoing optimizations
• Translate performance data into actionable insights and recommendations
• Partner with consumer marketing, editorial, creative, analytics, and other cross-functional teams
• Test and evaluate audiences, creative, messaging, placements, and other campaign variables
• Maintain accurate reporting and campaign documentation
• Communicate results, learnings, and next steps to key stakeholders
• Stay current on paid media trends, platform capabilities, measurement approaches, and emerging opportunities

• 2+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related area
• Hands‑on experience executing and optimizing paid media campaigns
• Understanding of key performance metrics and acquisition economics
• Strong analytical skills and comfort working with campaign data
• Excellent attention to detail
• Ability to manage multiple campaigns, priorities, budgets, and deadlines simultaneously
• Strong communication and collaboration skills
• Ability to translate data into clear, actionable insights
• Curious, test‑and‑learn mindset
• Experience with consumer subscription, membership, e-commerce, email acquisition, or other direct-to-consumer businesses is preferred
• Role based in New York City and requires working in the office four days per week

Demonstrates expertise in executing and optimizing paid media campaigns, with a strong focus on performance marketing and data analysis. Capable of translating campaign data into actionable insights while managing multiple priorities and collaborating with cross-functional teams.

• Performance Marketing
• Paid Media Campaign Optimization
• Analytical Skills
• Data-Driven Insights
• Cross-Functional Collaboration

• Campaign Management
• Budget Management
• Key Performance Metrics
• Acquisition Economics
• Email Acquisition
• Digital Acquisition
• Growth Marketing
• Creative Rotation
• Trend Analysis
• Reporting and Documentation

• Attention to Detail
• Communication Skills
• Collaboration Skills
• Curiosity
• Test-and-Learn Mindset

• Consumer Subscription
• Membership
• E-Commerce
• Direct-to-Consumer
• Acquisition Channels