Senior Account Director - Social Media & Digital

Account Director - Social Media & Digital

Department: Digital

Employment Type: Full Time

Location: PURPLE New York

Compensation: $110,000 - $130,000 / year

Folk at PURPLE are our Luxury Fashion Marketing division specialising in Social and Influencer Content Strategies. Creating award winning Content for social campaigns. PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.

For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.

Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.

PURPLE doesn’t follow the cultural zeitgeist, we create it.

Folk is looking for an Account Director to lead key US digital and social accounts, primarily across luxury hospitality, property and placemaking.

This is a senior client-facing role combining strategic leadership, account direction, team management and commercial ownership.

You will oversee the development and delivery of culturally relevant social strategies, content and talent partnerships, while building trusted client relationships and identifying opportunities for account and agency growth.

• Lead the strategic direction and day-to-day management of key client accounts.
• Translate client objectives into clear social and digital strategies, creative briefs and channel plans.
• Bring a strong point of view on culture, audiences, platforms and emerging digital behavior.
• Identify opportunities to strengthen and grow accounts through proactive ideas and expanded scopes.

• Act as the senior point of contact and trusted strategic partner for clients.
• Lead meetings, workshops, reviews and strategic presentations with confidence.
• Maintain clear, timely communication and navigate complex client conversations independently.
• Ensure clients consistently receive a high standard of strategic thinking, service and delivery.

• Oversee social strategies, content calendars, campaigns, community management and performance reporting.
• Provide senior direction on social-first creative, content production, paid media and platform strategy.
• Work closely with creative, production, strategy, PR and paid teams to deliver integrated campaigns.
• Turn data and audience insight into clear recommendations and opportunities for optimization.

• Lead the talent and creator approach across relevant accounts, identifying partnerships that are
• culturally credible and strategically aligned.
• Build and maintain relationships with US talent, creators, agents, managers, publicists and cultural
• partners.
• Oversee talent research, outreach, vetting, briefing and partnership delivery.
• Lead or oversee negotiations covering fees, deliverables, usage, exclusivity, timelines and
• amplification.
• Develop longer-term talent associations that strengthen brand relevance beyond one-off influencer
• activity.

• Oversee projects from briefing and planning through to delivery and reporting.
• Ensure work is delivered on time,…