Manager Social Engagement

Job Responsibilities

With the assistance of a digital agency and various outside partners, the Manager Social Engagement will be responsible for overseeing digital content creation, deployment, and tracking for digital communications for Resorts World Casino New York, Catskills, and Hudson Valley. The primary responsibility is to strengthen the Resorts World brand through earned and paid media, social engagement, reputation management, and local outreach.

These digital mediums include, but are not limited to, our company website, social media channels, partner websites, display advertising, slot promotional screens, elevator screens, hotel televisions, and property promotional screens.

• Responsible for initiating strategic digital direction and overseeing all social initiatives and reputation management, including public-facing and community outreach
• Responsible for monthly digital spend and media placement, including the annual budget and marketing assets related to social media and various digital channels.
• Responsible for assigning work and responsibilities to direct team members
• Scheduling and training to ensure that the group operates at maximum efficiency
• Participates in the team member selection hiring process, including interviewing and recommending candidates for hire, setting goals and objectives, and completing performance evaluations and issues.
• Manages any and all digital agencies related to digital media and social media strategy efforts.
• Work closely with hotel sales, food and beverage, sports betting, and gaming operations for all advertising support related to digital
• Oversees website management and works closely with IT and the website agency for any necessary updates.
• Provides an overall plan for all Genting Americas East properties related to activities and promotions appearing on digital channels.
• Works closely with public relations, community relations, and government affairs on the execution of local outreach and internal events.
• Supports online presence for mobile gaming, including play-for-fun sites and/or mobile sports betting.
• Key stakeholders in the development, management, and maintenance of mobile applications
• Demonstrates consistent regard and dedication to guests, colleagues, and the company by being engaged, interested, and productive.
• Demonstrates an understanding of the impact actions and decisions have on the company, both financially and in terms of customer relations.
• Demonstrates the courage, creativity, and initiative to present new ideas and perspectives to create positive results.
• Must always be respectful and considerate of all viewpoints and situations.
• Puts the guest at the forefront of every decision.

• Must be 18 years of age or older and have the ability to obtain the appropriate license pursuant to the applicable statute, rules and regulations.
• BA/BS in Marketing, Communications, or a related field
• Three (3) years of experience in digital/social marketing, advertising, and communications
• Must be able to obtain and maintain the appropriate licenses.

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Understanding current digital marketing trends and best practices based on digital channels
• Understanding of website optimization strategies to include SEO and SEM
• Understanding of programmatic and display advertising strategies and techniques
• Understanding KPI tracking, reporting, and achieving results through these mediums
• Ability to excel in a detail-oriented, deadline-driven environment
• Ability to prioritize tasks while maintaining a constant level of high quality
• Excellent verbal and written communication skills
• Strong interpersonal and customer service skills
• Ability to work with or for multiple employees and meet deadlines

The physical demands described here are representative of those that must be met by the team member to successfully perform the essential functions of this job. While performing the duties of the job, the team member is regularly required to talk or hear. The team member is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools, or controls.

The team member is…