Interim Product Marketing Manager
Listed on 2026-09-18
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Marketing / Advertising / PR
Product Marketing
amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are—they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome.
the job:this role will provide maternity leave coverage for amika's manager, product marketing, covering dry shampoo, body/fragrance, and additional hair category support across wash care and treatments.
as the interim manager, product marketing, you'll step into an active, in-motion portfolio and keep it moving. you'll manage day-to-day execution across product launches, packaging, claims, and go-to-market readiness, partnering closely with product development, regulatory, creative, sales, and finance to keep programs on track. you'll take direction from the director of global product marketing on strategy and priorities, and focus on strong, reliable execution across the categories you're covering.
this is a fixed-term role running from approximately mid-september through mid-march, covering a maternity leave and the returning team member's ramp-back period.
reporting to the director of global product marketing, this role is ideal for someone who can move quickly, get up to speed on an existing portfolio with minimal ramp time, and provide continuity for the team and cross-functional partners during the transition.
location:must be based in New York or California + have the right to work in the U.S.
what you'll do: portfolio management & launch execution- manage day-to-day execution across dry shampoo, body/fragrance, and other assigned hair categories, keeping active launches and work streams on track
- maintain continuity on in-flight projects, picking up existing timelines, briefs, and stakeholder relationships without requiring a restart
- manage pricing recommendations, sku tracking, and sample development coordination across the covered portfolio
- flag any decisions that need the director's or vp's input
- own the end-to-end coordination of new product launches within the covered portfolio, from development milestones through market launch
- prepare and maintain product development briefs (pdrs), packaging briefs, and launch kickoff documentation, keeping rationale, objectives, and timelines current
- drive cross-functional alignment across product development, brand marketing, creative, sales, operations, regulatory, and finance to keep launches moving on schedule
- manage key work streams including pricing, packaging and artwork development, claims strategy, copy development, creative asset needs, and legal/regulatory routing
- prepare and present launch materials and stage gate updates, keeping leadership informed and momentum moving on development milestones
- maintain product positioning, messaging, and claims consistency across gtm materials for the covered portfolio partner with brand marketing and creative teams to keep product storytelling and claims communication aligned with amika's brand equity and campaign objectives
- support go-to-market readiness, making sure cross-functional teams…
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