Brand Strategy and Campaigns, Manager

Location

This is a hybrid remote/in-office role.

Medidata follows a hybrid office policy in which employees who are hired for an in‑person position are expected to work on site a certain number of days per week following Company policy.

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating over 25 years of ground‑breaking technological innovation across more than 38,000 trials and 12 million patients, Medidata offers industry‑leading expertise, analytics‑powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million registered users across approximately 2,300 customers trust Medidata's seamless, end‑to‑end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster.

A Dassault Systèmes brand (Euronext Paris: FR0014003TT8, DSY.PA), Medidata is headquartered in New York City and has been recognized as a Leader by Everest Group and IDC. Discover more at  Listen to our latest podcast, from Dreamers to Disruptors, and follow us at @Medidata.

The Brand Strategy & Campaigns team shapes the narrative that defines Medidata’s leadership in life sciences. As Brand Strategy & Campaigns Manager, you will play a key role in bringing that narrative to life—executing brand and campaign initiatives that elevate awareness, strengthen perception, and deliver a cohesive brand experience across every touchpoint. Reporting to the Senior Director of Brand Strategy & Campaigns, you will work closely with our Senior Managers to activate strategies across Medidata’s campaigns, support day‑to‑day agency operations, and help ensure consistent, high‑quality brand execution.

Campaign & Brand Execution (Most Critical)

• Execute brand and campaign strategies developed by Senior Managers, translating strategic direction into well‑organized, on‑brand deliverables across channels.

• Coordinate the production of campaign assets—including ads, landing pages, videos, and digital content—managing timelines, routing feedback, and ensuring quality and brand consistency.

• Support day‑to‑day agency relationships, including briefing agency partners, tracking project status, consolidating stakeholder feedback, and maintaining clear communication on deliverables.

• Assist in the development and maintenance of messaging frameworks, channel plans, and marketing calendars.

• Monitor campaign performance metrics—including awareness, engagement, and pipeline influence—and surface insights to support optimization.

• Partner with teams across Growth Marketing, Product Marketing, Digital, Social, Events, and PR to ensure campaign cohesion and seamless handoffs.

• Help drive adoption of brand best practices across the organization by maintaining brand guidelines, templates, and internal resources.

• Manage multiple projects simultaneously, maintaining strong organization and attention to detail in a fast‑paced environment.

• 5+ years of brand strategy experience, in‑house or agency, with a track record of executing brand or campaign initiatives with measurable impact. At least 1–2 years of experience on B2B brands, ideally within tech, life sciences, or other highly regulated industries.

• Strong project management skills, with the ability to manage multiple work streams, coordinate cross‑functional inputs, and meet deadlines with consistency.

• Experience supporting agency partnerships, including briefing, feedback consolidation, and asset production coordination.

• Solid understanding of brand and campaign fundamentals, with the ability to apply strategic direction to executional decisions.

• Clear, effective written and verbal communication skills;…