Director; Public Relations), Consumer Lifestyle

Overview

Small Girls PR is seeking a Director to lead strategic communications for our diverse client portfolio within the consumer lifestyle space. In this role, you'll navigate the full spectrum of PR challenges - from building awareness from the ground up for emerging startups to orchestrating large-scale campaigns for major corporations.

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and hired the Green M&M as Zappos  newest "shoefluencer" when the spokes candy was put on hiatus due to her boots controversy.

Note:

This role is based in our NYC office, working two days a week in the office on a hybrid schedule.

Drive Strategic Vision & Proactively Identify Roadblocks:
Develop long-term strategies and create tentpole campaigns that position clients for success in competitive markets as well as proactively identify potential roadblocks and solutions in order to ensure client success

Lead Client Relationships:
Build strong rapport with clients and interagency partners as their primary strategic contact

Generate Headlines That Matter:
Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, substacks, and broadcast publications

Innovate Constantly:
Originate the out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results, achieving both client and agency business goals

Deliver Measurable Results:
Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact

Expand Media Footprint:
Develop strategies to consistently secure placements beyond traditional digital outlets as well as outlets clients have never been in before

Mentor Future Leaders:
Guide our talented junior team members to develop their skills and confidence, coaching them on how/when to pivot strategies as well as how to proactively improve internal processes

AEO & Affiliate Understanding:
You recognize the growing intersection of earned media, AI search, and affiliate commerce, identifying opportunities that drive both brand visibility and measurable business impact.

Point Positive Mindset:
You bring realistic optimism to challenges-identifying opportunities without glossing over obstacles

Hustle and Can-Do Attitude:
You re resourceful and nimble, thriving when timelines shift and finding creative solutions when conventional approaches fall short

Future-Forward Thinking:
Your intellectual curiosity drives you to spot emerging trends, tools and communities before they hit the mainstream

Media Relations Expertise:
You ve cultivated warm relationships with key journalists and understand how to translate client stories into compelling coverage

Organizational Excellence:
You plan and delegate efficiently, keeping teams focused on priorities even when juggling multiple campaigns

Creative Expertise:
You ve personally conceived successful PR stunts and campaigns that generated significant attention

• 7-9+ years of experience in media relations, corporate communications, or public relations
• Demonstrated success leading client accounts and agency teams
• Established relationships with consumer media contacts
• Proven track record of developing innovative campaign concepts
• Strong organizational and time management skills

• Atypical Time Off:
  Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus:
  Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership:
  Our agency was amongst the first to offer client brand campaigns on Tik Tok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
• Vibrant Culture:
  Employee-led committees…