Sr. Data Analyst, Sales and Marketing

The Sr. Data Analyst, Sales and Marketing will use advanced data analytics to inform go-to-market strategy, drive sales performance, and optimize marketing effectiveness. This role works cross-functionally with sales, marketing, and finance teams to deliver insights on customer acquisition efficiency in sales and marketing campaigns.

• Partner with sales, marketing, and finance to develop and implement data-driven GTM strategies.
• Analyze sales trends, marketing performance, and market dynamics to identify opportunities and areas for improvement.
• Track and report on sales performance metrics such as deal size, lifecycle, conversion rates, and productivity.
• Evaluate marketing campaigns and sales initiatives to measure ROI, conversion impact, and channel effectiveness.
• Build and maintain dashboards and reports that clearly communicate KPIs, trends, and insights to stakeholders.
• Conduct competitive analysis, pricing trends, and emerging market assessments to support real-time adjustments in sales strategy.
• Support lead management optimization by partnering with sales operations to improve CRM/database structure and data integrity.
• Apply predictive analytics, customer segmentation, and profiling techniques to guide business and campaign strategy.
• Recommend and monitor A/B testing strategies to enhance performance across marketing and sales programs.

• Bachelor's degree in business, marketing, statistics, or a related field.
• 3-5 years in a data analytics role focused on sales or marketing.
• Proven track record of success in a similar role at a SaaS company, preferably in cybersecurity or enterprise software.
• Strong proficiency with data tools (e.g., SQL, Salesforce, Excel, Tableau).
• Proven ability to translate data insights into actionable business recommendations.
• Familiarity with lead lifecycle management, campaign performance tracking, and sales funnel metrics.

Location:

NYC (Hybrid WFH and On-site)

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