Growth Associate

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third‑party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

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We’re looking for a Growth Associate to power high‑velocity, high‑quality campaign execution across New Logo Sales (NLS) acquisition. This person will sit at the intersection of Demand Gen, Growth, Lifecycle, PMM, and Marketing Ops to transform strategic direction into compelling copy, assets, and channel‑ready campaigns that resonate with our buyer personas.

If you’re a marketer with strong creative instincts, excellent copywriting skills, and the ability to rapidly ship and iterate campaigns across channels, this is the role for you.

• Write high‑converting email sequences, ads, landing page copy, nurture content, paid ads, webinar follow‑ups, and other assets to generate and demand capture for Rippling’s Core products.
• Translate persona insights, product value props, audience triggers and campaign briefs into compelling messaging for HR and Exec buyers
• Build creative variations for A/B and multivariate testing across paid, email, and DG programs.

• Own end‑to‑end execution of creative‑led demand gen campaigns, partnering closely with Growth, PMM, Content, and sales teams.
• Produce multi‑asset campaigns rapidly, ensuring cohesion across email, ads, LPs, and creative.
• Support webinar repurposing and content flywheels — helping turn live events into evergreen, multi‑channel assets.

• Partner with PMM, sales, content and growth stakeholders to develop hypotheses, run creative experiments, and iterate messaging at speed.
• Use performance data to refine copy and creative direction across paid social, nurture, in‑product surfaces, and funnel stages.

• Collaborate with PMM, sales, content and sales teams to operationalize broader marketing strategies.
• Convert strategic direction into polished marketing outputs.
• Partner with our Campaign Ops team to ensure smooth campaign setup, segmentation, tracking, and reporting infrastructure.
• Partner with sales to isolate sales funnel inefficiencies and fix them.

• Maintain a library of reusable assets (ad copy, email modules, positioning blocks, nurture flows) to increase campaign velocity.
• Repurpose webinars, guides, research snippets, and product updates into high‑performing assets across channels.

• Monitor performance dashboards with support from Marketing Ops and Rev Ops, synthesizing insights into actionable creative improvements.
• Iterate campaign elements using both quantitative performance data and qualitative signals (persona resonance, SDR feedback, customer insights).

• 4+ years of experience in growth or demand generation, product marketing, or similar roles within B2B SaaS or high‑growth environments.
• Strong copywriting ability with examples across…