Social Media Manager

Company

“A perfume is a world you can return to over and over again–a keyhole into far off places–material and imaginary.”

D.S. & Durga is a Brooklyn fragrance house on a quest to create thrilling perfumes inspired by music, myth, and the mundane. Founded in 2009 by David (D.S.) and Kavi (Durga) Moltz, the brand is known for its uniquely distinguished perfumes, candles, and aromatic products. All fragrances and design worlds are original compositions, rooted in specificity, surrealism, and clarity.

With distribution across 600 doors globally and five freestanding stores in NYC and LA, the brand is entering a new phase of growth following Manzanita Capital’s majority investment in 2024.

D.S. & Durga is looking for a Social Media Manager to take full ownership of our social strategy — someone who can answer the real question behind this job: how do you make someone smell something through a screen? This isn't a content calendar or a posting schedule; it's the challenge of translating a fragrance into a feeling someone experiences through a rectangle of glass in their hand.

You’ll work directly with our founders, our Art Director, and our fractional CMO to build a social presence as specific and distinct as the brand itself — not a playbook borrowed from every other beauty account, but one that's genuinely ours. You’ll also partner closely with our Influencer & GTM and Commercial teams, since social is only one part of a larger discovery engine: it doesn't stay on the app, it walks into a store, gets sprayed on a wrist at a dinner party, and becomes the reason a stranger asks what you're wearing.

Your content should compound moment to moment, not reset the algorithm every Monday.

This role requires both a rigorous, analytical understanding of how platforms actually work — mechanics, not vibes — and the creative eye and hands to turn that understanding into something beautiful. You’ll translate performance data into direction for the rest of the team.

• Music — "Perfume Is Music" is a working method, not a tagline. You’ll build the character of a scent the way you’d build a track: notes, a family, a mood, using playlists, rhythm, and tone.
• Myth — Every bottle is a character with a world around it — what they wear, drink, listen to, believe. You’ll know how to build that world and translate it into a nine‑second video.
• The Mundane — A fork's shadow on white linen, a glass of water, a cassette mid‑play. You’ll know how to find the charge in an ordinary object and make it feel like the moment before something happens.

• Full ownership of D.S. & Durga's social strategy — not just execution, the vision itself.
• Build a strategy that meets our customer where they actually are, in partnership with founders, Art Director and fractional CMO.
• Sequence and build step by step — know what comes first, and why.
• Synthesize the brand's essence into a social context that feels native to each platform, not translated onto it.

• Character — give every fume its own persona, its own vibe, its own moment.
• Fume — the notes, the family, the samples, told the D.S. & Durga way.
• Playlist — build the world beyond the bottle; play in…