VP, Integrated Marketing

Overview

Who We Are

Because health is personal. That's why Personify Health created the first and only personalized health platform—bringing health plan administration, holistic wellbeing solutions, and comprehensive care navigation together in one place. We serve employers, health plans, and health systems with data-driven solutions that reduce costs while actually improving health outcomes. Together, our team is on a mission to empower people to lead healthier lives.

Learn even more about the work that drives us at

Ready To

Personify Health's commercial growth depends on a marketing engine that turns strategy into pipeline, market presence, and brand equity across the Wellbeing and TPA businesses. This leader owns that engine end to end: demand generation, the operational backbone that runs it, and the brand, creative, communications, and events work that puts Personify in front of the market credibly and consistently.

This is a builder's and integrator's seat, not a caretaker's. It reports into Commercial/Growth leadership rather than a CMO, and it takes target customer profiles and unmet-need definitions as inputs from Product, validated by Commercial. Within that frame, this leader is expected to run marketing as one connected system rather than a set of siloed functions — bringing an informed point of view, challenging assumptions, and originating ideas on how brand, content, and demand generation compound each other, not simply executing a playbook handed to them.

What You'll Do

Demand Generation & Campaign Execution

• Build and run demand generation programs against the target profiles and unmet needs Product and Commercial define, translating them into channel strategy, messaging, and campaign execution across TPA and Wellbeing.

• Lead Marketing's side of a joint problem-led pipeline model with Sales: problem-led content paths, message frameworks, and SDR conversation guides for each activated hypothesis, plus execution of generative search, Linked In, ABM, and intent-data targeting.

• Own the digital channel mix — website, paid media, email, and organic — as the execution layer behind demand generation and brand visibility.

• Be evaluated against the quality of leads generated, not just quantity of leads generated. Success in this role is the conversion rate of a high number of MQLs into SQLs and their associated velocity through commercial pipeline stages.

Marketing Operations & Data

• Own the operational backbone — CRM data quality, marketing technology and automation, targeting infrastructure, campaign reporting — needed to run targeted, signal-based marketing at scale.

• Establish operating rhythms, service levels, and decision frameworks that make campaign planning, launch readiness, and post-campaign optimization predictable rather than reactive.

• Build and report funnel, attribution, and signal-quality metrics jointly with Sales on a regular review cadence.

Brand & Creative

• Own brand governance and visual identity — the standards that keep every customer-facing touchpoint consistent, modern, and differentiated across campaigns, communications, events, and sales support.

• Own the creative production and content engine behind demand generation and market presence, including closing any gap between problem-focused content and solution-focused content.

• Partner with Product Marketing and Strategic Marketing to turn positioning and unmet-need research into deployable campaign and brand assets.

Communications & PR

• Own the PR agency relationship and the external communications strategy — press, thought leadership, executive visibility, and speaking/awards programs — that position Personify as the market leader in engagement-driven clinical cost containment.

• Provide executive communications…