Marketing Execution Expert

Work Area: Software-Design and Development
Expected Travel: 0%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T4PF-3
Additional Locations:

Job Title: Marketing Execution Expert

Location: New York, NY

SAP America, Inc. seeks a Marketing Execution Expert at our New York, NY location to drive marketing activities across the customer lifecycle, product portfolio, segment, and channel.

Gather and synthesize market insights and company objectives including solutions, industry, geographies, and other information. Understand and define the target audience and its preferences, needs, and challenges. Build relevant programs to develop new opportunities to expand SAP market share or reach new audiences. Translate the strategy and business objectives into effective marketing plans, including the respective programs and tactics. Develop, build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence to develop messages and value propositions for integrated programs and campaigns.

Manage development and independently deliver integrated and valuable customer experience in any of the marketing programs, tactics, and activities, through digital or physical channels or vehicles. Align with business stakeholders in clearly defined projects to ensure marketing programs successful orchestration and execution. Plan and develop comprehensive plans on how to consider, leverage, and integrate efforts with different routes to market such as channels, ecosystem, and developers’ communities to optimize impact and reach of respective marketing programs.

Guide others and professionally advise execution teams on configuration, execution, and best practices. Advise on or manage the execution of the planned programs within the targeted financial guidelines, define the appropriate budget management and corresponding reporting.

Bachelor’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and seven (7) years of progressive post-baccalaureate experience in the job offered or related occupation. Alternatively, a Master’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and five (5) years of experience in the job offered or related occupation.

Experience must include five (5) years involving each of the following:

• Strategic Marketing Planning;
• Integrated Campaign Development (Digital, Social, Events, PR) including budget responsibility;
• Brand Positioning and Messaging Strategy;
• Start-up incubation, SAP processes for new product launches;
• Sales Enablement & Go-to-Market Content; and
• Understanding of Software and Technology Industry including Enterprise Software and SaaS.

Experience must include one (1) year involving each of the following:

• Customer Engagements and Content Development for Industry Experience Centers and Demos; and
• Digital Transformation and Customer Co-Innovation Projects for Retail and Consumer Industry.

Internal use only: reference code lhrs
4262

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At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself,…