VP of Brand

About

Create makes the best creatine on earth, and we think everyone should be taking it. Founded three years ago in a NYC apartment kitchen, we've grown from two founders obsessed with a chalky tub of monohydrate into a team singularly focused on turning creatine into an everyday staple of a healthier life. We do one thing — creatine — and we obsess over every detail of it: quality, taste, format, and the entire customer experience.

We're growing fast across digital and retail, and we're looking for people who want to build something focused, well-crafted, and genuinely useful.

We're hiring a VP of Brand to lead our brand functions — activations, partnerships, community, content, and comms — as we continue to scale our business across digital and retail channels. This person has deep experience leading high-impact brand activities that fuel efficient digital acquisition and high-velocity growth at retail.

This role is for someone with:

• Deep experience with CPG brand activation strategy
• Expertise in retail-focused marketing for emergent brands
• Operational experience building integrated brand marketing strategies
• Passion for connecting the dots between brand activation and business performance
• Clear and compelling communication and leadership skills
• Brand and product messaging expertise — you know how to reframe ideas to make them sticky
• A track record of thriving in a fast-moving, test-and-learn environment

• Define and evolve Create's brand strategy and positioning across digital, retail, and emerging channels, ensuring it stays consistent with our mission and growth goals
• Oversee traditional brand management functions: product and competitive positioning, new product development, messaging hierarchy and brand standards
• Partner with the founders and SVP of Marketing to translate business objectives into an annual brand plan — key moments, activation calendar, and category-defining campaigns
• Own our brand guidelines (voice, visual identity, tone) and serve as a source of truth and quality to ensure fidelity across every touchpoint, from packaging to paid media to retail shelf presence
• Scout whitespace in culture, category, and community to keep Create distinctive as the creatine and broader wellness category gets more crowded

• Manage and develop a team of highly ambitious and talented marketers, inspiring smart bets and innovative tactics to break through into mass culture
• Set clear, measurable goals for every brand program — awareness, engagement, conversion lift, retail sell-through — and define the KPIs and dashboards used to track them
• Partner with Data and Growth teams to build attribution frameworks that connect brand investment to digital acquisition efficiency and retail velocity
• Conduct structured post-mortems on major activations and turn learnings into a continuously improving playbook
• Own the brand budget across activations, partnerships, and content, and optimize allocation to maximize ROI

• Work with our Director and Manager-level team members to drive innovation, quality, and consistency across every brand activation and content asset
• Build, lead, and develop a high-performing team of brand marketers, activation leads, and content creators as we scale
• Build and manage a roster of best-in-class creative, production, and experiential vendors and agencies
• Oversee brand presence at key retail moments — launches, in-store activations, experiential pop-ups — ensuring flawless, on-brand execution

• Own brand communications strategy and calendar, ensuring one unified brand voice from paid social to retail shelf-talkers to PR
• Par…