TikTok Ads Manager

Position Overview

For the past six decades, The FESCO Group has become is a top international manufacturer of consumer electronics with over 3,000 products and 15 leading brands... including House of Harlow 1600, Body Glove, Car & Driver, Perry Ellis, Charge Worx, Epilady and Coby Audio.

We are seeking an experienced, analytical, and highly creative Tik Tok Paid Ads Manager to lead and optimize our paid advertising strategy across Tik Tok. This role is ideal for a performance marketer who understands how to turn compelling short-form creative into measurable revenue growth.

As part of a fast-paced consumer products organization, the Tik Tok Paid Ads Manager will be responsible for developing, launching, managing, and scaling paid Tik Tok campaigns across multiple products and brands. The successful candidate will combine strong performance marketing skills with an understanding of Tik Tok trends, creator-driven content, eCommerce, and consumer purchasing behavior.

This position will work closely with our Creative, eCommerce, Brand Marketing, Product, and Sales teams to develop advertising campaigns that increase product awareness, customer acquisition, and online sales.

• Develop and execute the company's paid advertising strategy across Tik Tok Ads Manager.
• Build, launch, manage, and optimize campaigns focused on customer acquisition, product sales, traffic, and brand awareness.
• Manage campaign structures, targeting strategies, bidding, budgets, placements, and creative testing.
• Monitor campaigns daily and adjust spending and targeting to maximize performance.
• Scale successful campaigns while maintaining established profitability and efficiency targets.
• Manage advertising across multiple consumer product categories, brands, and SKUs.

• Own key performance metrics including ROAS, MER, CPA/CAC, CPM, CTR, CPC, conversion rate, and revenue.
• Analyze campaign performance by product, audience, creative, placement, and funnel stage.
• Identify opportunities to improve customer acquisition costs and overall marketing profitability.
• Develop testing strategies for audiences, offers, landing pages, campaign structures, and creative.
• Partner with eCommerce teams to improve the customer journey from Tik Tok impression through purchase.
• Provide regular reporting on advertising spend, revenue, profitability, and campaign performance.

• Work closely with internal creative teams, content creators, influencers, and agencies to develop high-performing Tik Tok advertising content.
• Translate performance data into actionable creative briefs.
• Develop and manage a structured creative testing program for hooks, messaging, offers, formats, CTAs, and product demonstrations.
• Identify winning creative concepts and rapidly develop new iterations to extend campaign performance.
• Monitor Tik Tok trends and emerging content formats to identify opportunities for paid advertising.
• Help develop authentic, platform-native content rather than simply adapting traditional advertising creative for Tik Tok.

• Partner with the eCommerce and social commerce teams to support Tik Tok Shop growth initiatives.
• Develop paid strategies supporting Tik Tok Shop products, promotions, creators, and affiliate content.
• Identify high-performing organic, creator, and affiliate content that can be amplified through paid media.
• Utilize Spark Ads and other Tik Tok advertising formats to increase reach and conversions.
• Coordinate paid campaigns around new product launches, seasonal promotions, retail events, and major shopping periods.

• Develop dashboards and reporting to track campaign and product-level performance.
• Analy…