Copywriter

Born of a simple gesture in 1976
, L’Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth. With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature. Our culture is built through everyday moments, how we behave, make decisions and show up for each other.

With Trust as our foundation,
Curiosity as our compass,
Excellence as our standard, we create lasting Impact for the people around us and our planet.

As the Copywriter, you will define and lead L’Occitane product and marketing copy across platforms in the US and CANADA. The main responsibilities include but are not limited to writing product copy and writing copy for creative materials (email, direct mail, social media, POS, packaging) to create a highly engaged North American customer. This highly creative and detail-oriented position requires strong operational and communication skills to work closely with many different teams internally.

• Brand Voice & Copy Creation:
  • Solidify brand voice and tone, and ensure all copy is unified within the brand voice guidelines
  • Write copy that brings products and L’Occitane brand to life for all channels, including social media, e‑mail, website, in‑store, editorial, training, and other on- and offline formats
  • Collaborate with product, campaign, social, digital and CRM teams across platforms for tight brand positioning and consistent voice
  • Strategize with omni‑channel marketing, digital marketing, CRM, visual and retail teams to ensure copy meets needs of and is adaptable to all customer touchpoints
  • Collaborate with global marketing at pre‑launch stage to influence packaging copy
  • Plan and execute a calendar of local copy development to deliver product copy, long and short taglines and communication strategy for all new launches.
• Regulatory Review:
  • Collaborate with local regulatory team to ensure copy is within local legal parameters
  • Liaise with Product Launch team and Regulatory to anticipate regulatory concerns and request information from the lab as needed to ensure compelling copy can be approved
• Competitive Insights:
  • Research and share with content stakeholders latest beauty industry copy innovation, cultural trends and linguistic styles
• All other duties or projects as assigned

• Customer engagement with content (emails, direct mail, POS, social media, etc.)
• Cohesive copy messaging across all channels

• Bachelor’s degree required

• 5+ years of experience in product copywriting role, beauty or retail industry preferred
• Love of writing in all forms and across channels/formats, and can adapt tone and style while still ensuring a cohesive brand voice
• Passion for retail and customer experience
• Deep understanding of written storytelling strategy
• Understanding of how to translate company business goals into copy marketing priorities
• Strong organizational skills and track record of entrepreneurial projects and improvements in previous positions
• Strong project management, attention to detail, and a no-task-too-small mentality
• Ability to work well within a team and cross-functionally with exceptional written and verbal communication skills
• Ability to manage several projects simultaneously, with limited supervision and under tight time frames
• Intimate knowledge of industry writing trends
• Must be proficient in MS Word, MS Excel and Power Point

• Comprehensive benefits package
• Annual discretionary corporate incentive bonus
• Competitive paid parental leave
• Generous employee discount to use on all your favorite L’Occitane en Provence product

The…