Senior Content Manager

About the role

• Content is at the heart of building the Jacob brand world: hero campaigns, out-of-home, social, paid, retail, and packaging
• As the Senior Content Manager, you'll guide content from conception to distribution
• Our founder sets the vision and our creative director builds the visuals. You'll ask the practical questions: what does each channel need and in what format, so we go into production with a deliverables list that's built around where the assets will land
• You’ll lead what goes where, when, and in what format, ensuring nothing is lost between ideation and publication
• This content role is not responsible for creative vision or media buying. You will make both of these worlds better with your obsessive organization: you think in calendars, channels, pipelines, and systems, and take pride in being the reason a complex launch lands as one coordinated moment
• Roughly a third of your time is spent shaping what we make; the rest is getting it out to the world

• During campaign ideation with our founder and creative director, you’ll shape the deliverables list: which assets, for which channels, in which formats–ensuring production is planned around how the work will ship
• Turn our channel logic into a working system: a living format matrix, per-channel spec sheets, and asset requirements for retail and partner moments, so every content piece and touchpoint looks, feels, and breathes the Jacob brand
• Know what’s performing on each channel, what our retail and media partners need, and which specs have changed since the last launch

• Own the content calendar end-to-end: map every brand campaign, flavor/product drop, and partnership moment into a single distribution plan across organic social, email, web, paid placements, and retail/OOH
• Ensure full-funnel alignment across owned channels, so every launch is clean and cohesive
• Build the operating system behind all of it: asset library, naming conventions, approval workflows, launch checklists
• Collaborate daily: reviews with our founder and creative director, and align with external platform and production partners

• 5+ years in content operations, integrated production, or campaign management at a brand, studio, or agency. You’ve been the person a launch depended on (bonus if that was in fashion, lifestyle, editorial, or media)
• Comfortable working inside someone else’s vision: you disagree usefully, sharpen the plan, and don’t need to be the author
• Fluent in channel mechanics: you know how a feed, a sponsored listing, a billboard, and an inbox each behave and you can tell us what each one needs before we shoot
• Conversant in paid media: you’ve worked closely with media buyers and speak their language
• Direct, low-ego, and energized by the idea of working shoulder-to-shoulder with a small team where the best idea wins
• Obsessive about details, operate with speed, and delivers on time in full

• Full-time, in-office position (5 days per week) based in New York City
• Cash Compensation: $120k-$150k