Senior Search Planner

Company description

We are Heartbeat, the Challenger Agency in healthcare marketing & advertising. We dedicate ourselves, every day, to tearing down the status quo and ensuring our clients brands are impossible to ignore.

If you’re interested in overturning traditional thinking and opening the eyes of HCPs & Consumers alike to new healthcare options, you might be our next Senior Search Planner
.

What you already know: By now, you’ve done everything that builds a solid foundation for a Senior Search Planner with 3-4 years under your belt. Keyword research, account restructures, expertise in Microsoft Advertising, Google Ads and SA360 platforms—you feel like an old pro  there are some tricks and skills you’ve refined even more:

• Account Optimizations
• Vendor communication:
  Google, Microsoft, SA360
• Budget management (daily, monthly, annually)
• Communication with internal/external stakeholders

How you’ll help the team: This team is looking for someone who brings lots of laughs and no ego. We’re a team that loves to share memes, successes, and processes that help us learn from failure (and it’s OK to fail if we all walk away knowing more than we did). Beyond that, here’s what your responsibilities will be:

• Provide high-level insights and recommendations on account performance
• Ability to present ideas and gain consensus and support
• A high level of energy and initiative to explore, conceptualize and implement new processes and workflows
• Produce insightful client-facing reports via Power Point
• Conduct keyword research and competitive market analysis
• Recommend testing opportunities/optimizations to clients and internal teams
• Notify team of industry findings
• Ability to work with little to no oversight.
• Oversight of day-to-day management of paid search accounts
• Ability to forecast metrics and account performance

How you’ll grow: Senior Search Planner is where you’ll start, but we’re always planning for where you’ll go. Our Senior Planners are all expected to hone skills that will help build on their careers. Those skills include:

• Building Search best practices documents
• Greater responsibility maintaining team and client health
• Leading SEM tactical planning
• Shepherd creation of media plans/media recommendations
• Developing POVs on SEM industry updates/changes
• Increased face time with clients

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is the healthcare marketing & advertising Challenger Agency, headquartered in NYC and powered by ~300 smart people all over the US. We’ve been named “Best Place to Work” by AdAge and MM+M eight times, celebrated as a “Diversity & Inclusion Champion” by Med Ad News , and heralded as an iconoclastic creative community for more than a quarter century.

We care about three big things:

1. Ensuring our Client Brands are Impossible to Ignore We take on brands intent to break through entrenched habits, reach audiences others struggle to move, and stand apart in markets crowded. That means every challenge, every decision is an opportunity to find blue water, invent a new solution, or conjure Creative that provokes & delights. Checking a box is not in our DNA.

2. Standing as Challengers to the Status Quo

As sherpas & partners to marketers who have big mountains to climb and the motivation to make it happen, we relentlessly deliver on our core values: ambition, insight, invention, courage, and positive impact. This isn’t for everyone. It is definitely for us.

3. Being the Best Place You’ll Ever Work

We’re the most diverse agency in healthcare, by design: being the Challenger Agency means outside perspectives and new thinking aren’t niceties. They’re necessities. We foster that with compassion, curiosity, and a healthy dose of comic…