Senior Strategist, Performance Marketing – Marketplace Partnership

Lead and own PPC strategy for approximately 7–8 accounts as the primary media buyer
Serve as a primary client sponsor and foster high-level client relationships
Lead and manage Front Row’s core Amazon business, with potential expansion into Walmart and other marketplaces
Develop strategies for top clients focused on ad-attributed incremental revenue growth and client retention
Collaborate with Performance Marketing, data, insights, and cross-functional teams
Utilize Amazon PPC strategies to oversee campaigns from inception to execution
Own new client onboardings and set expectations and deliverables for full-funnel advertising
Build and optimize target audiences on and off site
Develop targeted campaigns and ads in collaboration with the DSP Lead
Manage account budgets, generate reports, and implement performance optimizations
Build and maintain strong client relationships as the Amazon paid-strategy subject matter expert
Train team members on PPC tools and insights
Lead the PPC component of client calls
Research creative and audience performance, provide client insights, and request new assets
Evaluate past performance and refine strategies for new and existing clients
Support forecasting, pacing, performance tracking, and KPI achievement
Contribute to PPC-related discussions and updated SOPs, best practices, and playbooks

• +3 years of hands-on experience with Amazon PPC
• Strong knowledge and perspective on Amazon PPC, Amazon DSP, and AMC
• Advanced in Excel/Sheets (pivots, lookups), Google Slides, SQL, and Seller Central Reporting
• Thorough understanding of various audiences (AMC Audience Builder), Premium Audience Insights, etc.
• Ability to build and optimize target audiences on and off site
• Clear understanding of retail and marketplace platforms and functions on Amazon
• Experience with Vendor and/or Seller Central
• Experience with Amazon Marketing Cloud (AMC) with hands-on-keyboard experience with ad tech providers
• Agency/Aggregator experience is a plus
• Thought leadership in new features, opportunities, and best practices

Demonstrates expertise in Amazon PPC strategy, campaign management, and client relationship building, with a strong focus on ad-attributed revenue growth and performance optimization. Proficient in utilizing data insights and cross-functional collaboration to enhance advertising effectiveness across various marketplaces.

• Amazon PPC Strategy
• Client Relationship Management
• Performance Optimization
• Audience Targeting
• Amazon Marketing Cloud (AMC)

• Amazon PPC
• Excel
• Google Sheets
• SQL
• Seller Central Reporting
• Audience Builder
• Performance Tracking
• KPI Achievement
• Campaign Development
• Ad Tech

• Client Sponsorship
• Team Training
• Collaboration
• Thought Leadership

• E-commerce
• Marketplace Platforms
• Retail Functions
• Agency Experience
• Best Practices

• Amazon DSP
• Google Slides
• Performance Marketing Tools
• Data Insights Platforms