Senior Manager, Retention Marketing

• Plan and develop global lifecycle strategy across multiple marketing channels, focusing on the early-tenured subscriber experience
• Use data analysis to extract and evaluate insights from customer data and research to identify opportunities to optimize the lifecycle journey
• Support ongoing testing for each channel and segment to ensure continued innovation and optimization
• Conduct retention trend analysis and reporting
• Analyze marketing campaign performance and trends
• Understand and communicate campaign effectiveness and ROI
• Perform additional projects and duties as assigned
• Work closely with cross-functional teams within Paramount+

• Minimum 6 years of experience in a CRM or lifecycle marketing role, preferably with a subscription product
• Bachelor’s degree preferred
• Very proficient analytical skills, including the ability to distill, synthesize and draw conclusions and insights from diverse data sources
• Experience using segmentation to create complex subscriber journeys
• Deep knowledge of multiple marketing channels and ability to optimize new capabilities and technologies
• Experience managing relationships in a cross-functional environment
• Ability to multi-task and adapt to a challenging, dynamic environment of multiple priorities
• Exemplary oral and written communication skills
• Passion for the media and entertainment industry

Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on data analysis to optimize subscriber journeys across multiple marketing channels. Proficient in managing cross-functional relationships and communicating campaign effectiveness.

• CRM Marketing Experience
• Data Analysis Skills
• Subscriber Journey Optimization
• Cross-Functional Collaboration
• Campaign Performance Analysis

• Lifecycle Marketing
• Data Analysis
• Segmentation
• Campaign Performance Analysis
• Retention Trend Analysis

• Oral Communication
• Written Communication
• Multi-Tasking
• Adaptability

• Bachelor’s Degree

• Media Industry
• Entertainment Industry
• Subscription Product