Field Marketing Director

Field Marketing Director

Pronghorn Initiative Holdings LLC New York, New York, United States

At Pronghorn, we are building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond.

Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win.

At Pronghorn, we leverage powerful partnerships to build pathways. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands.

Whether you’re supporting internal growth or contributing to a partner initiative, you’ll gain real-world exposure, strategic access, and unmatched insight into an industry that’s being reshaped in real time. Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description.

Established in 2010, our partner is an industry leader in marketing brand experiences + creating cultural relevance. Marketing is the art of telling a great story and they are some of the best storytellers in the business. They deliver experiences that are measured against excellence, from concept to completion.

• Lead the strategy, planning, and execution of national and regional field marketing programs
• Manage $4M+ in annual revenue across multiple clients and program verticals
• Recruit, train, and oversee a blended team of full-time and freelance Field Managers
• Translate national brand objectives into market-specific activation plans
• Partner with distributors and regional sales teams to support programming and drive impact
• Collaborate with internal teams (Production, Creative, Client Services) to align on deliverables
• Own budgets, manage a team of field managers, and ensure they are delivering to agency+ client expectations, forecasting for all field programs
• Develop SOP’s and training systems to ensure consistency, compliance, and excellence
• Oversee field tools and processes, including scheduling, reporting, expense tracking, and payroll inputs
• Analyze and present campaign KPIs, insights, and toplines to clients and stakeholders
• Represent the agency with professionalism and confidence in all client and partner meetings

• 7–10 years of marketing experience, with 4+ years in field or experiential leadership roles
• Experience overseeing spirit-based programming preferred
• Proven experience managing teams across multiple regions and clients
• Comfortable overseeing multi-million-dollar field budgets and staffing plans
• Ability to build client and distributor relationships that foster program successli>
  
  Experience training peers and subordinates while monitoring the team’s resulting output
• Strong communication skills across presentations, reporting, and day‑to‑day updates
• Proficient in Google Suite, Microsoft Office, CRM and project management tools
• Available for regular travel and weekend/night activations as needed
• Background in spirits, CPG, or lifestyle brands preferred
• This position is based in the Metro NYC area

• Medical, Dental & Vision Insurance – Multiple plan options with telemedicine access
• Generous PTO & Paid Holidays – Prioritizing work-life balance
• Life & Disability Insurance – Company‑paid options for added security
• HSA & FSA Plans – Tax‑advantaged savings for healthcare and dependent care
• Employee Assistance Program (EAP) – 24/7 confidential support services
• Professional Development – Ongoing training and leadership growth
• Wellness Perks – Gym discounts,…