Director Brand Communications

A leading boutique luxury fashion and lifestyle PR agency is seeking an experienced Director of Brand Communications to lead its New York office.

This is a senior account leadership opportunity for an established PR professional with a strong background in fashion, beauty and lifestyle communications. The role combines senior client leadership, team management and strategic account direction, with the opportunity to play a meaningful role in the continued growth of the agency.

Working closely with the agency principals and senior leadership team, the Director will oversee a curated portfolio of luxury fashion, beauty, wellness and lifestyle clients, lead the New York team and serve as a trusted strategic partner to both clients and internal teams.

• Lead the New York team, providing direction, mentorship and support across junior, mid-level and senior talent
• Oversee a portfolio of luxury fashion, beauty, wellness and lifestyle accounts, taking senior ownership of client relationships and account performance
• Serve as a senior day-to-day client lead and trusted advisor, building strong, long-term relationships with founders, executives and brand teams
• Develop and oversee integrated PR and communications strategies aligned with each client's brand positioning, business objectives and cultural relevance
• Lead account planning, media strategy, proactive pitching, campaign development and execution across multiple accounts
• Maintain and deepen relationships with top-tier fashion, beauty, lifestyle and luxury media across print, digital and broadcast
• Drive high-impact editorial coverage and brand visibility across relevant fashion, culture and lifestyle media
• Oversee VIP, celebrity and talent relationships, including product seeding and strategic brand moments
• Lead and support events, fashion week activity, market appointments, press activations and other high-profile client initiatives
• Ensure consistently exceptional client service, strategic thinking and execution across the account portfolio
• Identify opportunities to grow existing accounts and contribute to new business development, pitches and agency growth
• Partner closely with agency principals and senior leadership on overall business strategy and the continued development of the New York office
• Represent the agency and its clients at key industry events and maintain a strong presence within the fashion, luxury and media communities
• Remain close to the work and actively involved in account strategy and execution while providing senior-level leadership and oversight

• 10+ years of experience in fashion, luxury, beauty and/or lifestyle PR, ideally within a leading agency environment
• Significant experience managing multiple client accounts and acting as a senior client lead
• Proven ability to develop and execute sophisticated PR and communications strategies for fashion, luxury and lifestyle brands
• Established and highly credible relationships across top-tier fashion, beauty and lifestyle media
• Demonstrated experience leading, mentoring and developing PR teams
• Strong understanding of the fashion and luxury landscape, including media, talent, cultural trends and brand positioning
• Excellent client management skills, with the confidence and judgment to operate as a senior strategic advisor
• Strong written and verbal communication skills, with exceptional presentation and pitching abilities
• Commercially minded, with an interest in contributing to new business, account growth and the broader development of the agency
• Strategic, highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment
• A hands-on leadership style and genuine enthusiasm for both the creative and operational sides of agency life
• New York City-based and comfortable working within a hybrid environment

This is an opportunity to take genuine ownership of a New York office within an entrepreneurial luxury fashion and lifestyle PR agency.

The successful candidate will have significant visibility with agency leadership, meaningful responsibility across a sophisticated client portfolio and the opportunity to lead and develop a talented team.

For an experienced Account Director-level PR professional looking for greater influence, autonomy and a meaningful role in the growth of an agency, this represents an exciting next step.

$140,000–$150,000 base salary, depending on experience, plus a competitive benefits package.