Vice President, Global Institutional Marketing

Job Title: Vice President, Global Institutional Marketing

Department: Global Marketing

Reports To: Executive Vice President, Chief Marketing Officer

FLSA Code: Exempt

Estimated Salary: $175,00 - $200,000

Cohen & Steers is a leading global investment manager specializing in real assets and alternative income, including listed and private real estate, infrastructure, natural resource equities, preferred securities and other income solutions. Founded in 1986 and headquartered in New York City, the firm has 400+ employees across New York, London, Hong Kong, Tokyo, Dublin and Singapore and serves institutional, wealth and individual investors around the world.

Cohen & Steers was listed on the New York Stock Exchange in 2004 under the ticker CNS, has approximately $100 billion in assets under management and is committed to an inclusive culture, valuing diversity in support of our people and clients.

Reporting to the Chief Marketing Officer and based in New York, the Vice President, Global Institutional Marketing will lead the audience strategy and integrated marketing agenda for Cohen & Steers’ global institutional business. This leader will bring an independent marketing perspective to the business, combining audience insight, market intelligence and program performance data with the client and relationship intelligence of Sales.

Working in partnership with global Sales and business leaders, the role will shape how Cohen & Steers earns attention, builds conviction, advances priority relationships and contributes to business growth.

The remit includes pensions, sovereign wealth funds, endowments, foundations, insurers, consultants and OCIOs, DCIO and subadvisory relationships. The role is New York based and globally accountable. It is currently an individual contributor position that leads through influence, working across Marketing, Product, Investments, Data, Operations and Compliance and helping define the capabilities and resources required as the business grows.

This role will be in-office four workdays per week with flexibility to work remotely one workday per week, subject to manager approval.

• Co-create the global institutional growth agenda with Sales and business leaders, translating business priorities into clear choices across audiences, markets, client journeys, channels and investment.
• Build and continually refresh a fact-based view of institutional audiences, buying groups, decision processes, needs, barriers, competitive alternatives and regional differences.
• Develop targeted, sustained programs that engage institutional buying groups, consultants and other decision influencers across long consideration cycles.
• Partner with Sales and business leaders, and bring independent perspective, to identify the issues, questions and market developments most relevant to institutional audiences,
• Lead centralized activation through shared Marketing specialists, establishing clear briefs, priorities, outcomes and measures of success while adapting programs to regional market needs.
• Determine where Cohen & Steers should participate in institutional conferences and industry events, evaluate opportunities to host proprietary forums, and partner with the Director of Events to translate those choices into effective experiences and engagement programs.
• Define and own a scorecard connecting audience engagement and progression to qualified opportunities, priority relationships, client retention, expansion and return on marketing investment; ensure regulatory, compliance and brand standards are met.

• 10+ years of progressive institutional asset-management marketing or closely related investment-marketing experience.
• Deep…