Account Director

The successful Account Director (AD) at BBDO New York is responsible for leading the business of marketing for assigned clients, bringing together the agency’s capabilities across creative, strategy, performance, content, social, PR, media, experience, and technology.

BBDO

Account Management and Growth

Account Management

The successful Account Director (AD) at BBDO New York is responsible for leading the business of marketing for assigned clients, bringing together the agency’s capabilities across creative, strategy, performance, content, social, PR, media, experience, and technology.

• Lead the day-to-day business and marketing relationship across assigned client work streams.
• Develop a deep understanding of the client’s business, objectives, category, audience, and competitive environment.
• Orchestrate integrated agency capabilities across creative, strategy, performance, content, social, PR, media, experience, technology, and production.
• Own the quality and integrity of the agency’s creative product across assigned business.
• Contribute to and, where appropriate, lead strategic discussions with clients and internal teams.
• Maintain a clear view of upcoming client priorities, projects, risks, and opportunities.
• Lead integrated teams through the development and delivery of complex marketing initiatives.
• Evaluate campaign performance and translate results into recommendations for optimization and future work.
• Manage the financial health and profitability of assigned client business.
• Lead, develop, and strengthen the account management team.

• Serve as a senior day-to-day client partner and build trusted relationships with key client stakeholders.
• Develop fluency in the client’s business objectives, marketing priorities, organizational dynamics, and competitive challenges.
• Help clients solve complex marketing challenges by connecting business needs to the appropriate agency capabilities.
• Provide proactive counsel and bring forward ideas and opportunities beyond immediate assignments.
• Maintain a clear view of the client’s business horizon and anticipate upcoming needs, projects, challenges, and opportunities.
• Build collaborative relationships with client partner agencies, including media, PR, social, and other external partners.
• Lead client meetings and presentations with confidence and influence.
• Know when to elevate significant business, strategic, relationship, or delivery issues to senior account leadership.

• Own the orchestration and overall quality of how agency ideas come to life across channels and in culture.
• Partner closely with Creative and Strategy to ensure work is grounded in strong strategic thinking and delivers against client objectives.
• Contribute to and, when appropriate, lead strategic discussions and recommendations with clients.
• Develop clear points of view that help clients move beyond one-off campaigns toward ideas and platforms that build the brand over time.
• Evaluate creative work against the brief, business objectives, and brand strategy before it reaches the client.
• Provide clear, actionable client and business direction to creative and strategic teams.
• Partner with Connections and Strategy teams to develop holistic consumer journey and communications plans.
• Evaluate campaign performance and use insights and results to inform optimization and future recommendations.

• Bring together the right agency capabilities and talent to develop strategically strong, integrated marketing initiatives.
• Lead teams across multiple disciplines and ensure all partners understand the client objectives, strategic direction, deliverables, and…