Field Marketing Specialist

About Spotfire

Spotfire, a business unit of Cloud Software Group, is a leading visual data science and industrial analytics platform designed for complex, high-stakes operational environments. Spotfire combines interactive visualization, data wrangling, advanced analytics, and AI into a single environment—empowering engineers, scientists, and business leaders to solve complex, industry-specific challenges m energy and high-tech manufacturing to life sciences and financial services, Spotfire delivers the decision-making precision that enterprise organizations rely on to turn data into confident action.

Spotfire, a business unit of Cloud Software Group, is a leading visual data science and industrial analytics platform designed for complex, high-stakes operational environments. Spotfire combines interactive visualization, data wrangling, advanced analytics, and AI into a single environment—empowering engineers, scientists, and business leaders to solve complex, industry-specific challenges m energy and high-tech manufacturing to life sciences and financial services, Spotfire delivers the decision-making precision that enterprise organizations rely on to turn data into confident action.

You will join a dynamic, cross‑functional team of marketers driving global growth and market adoption. We operate in close partnership with Product, Sales, and Industry GTM to position Spotfire as a tailored, essential solution for solving complex business problems. Our culture values clear communication, rapid execution, and a high standard of operational excellence—we take pride in representing the brand on the ground and turning event interactions into measurable revenue pipeline.

• Onsite Event Execution:
  Assist with onsite operations at trade shows, regional events, and meetups, including booth setup, vendor coordination, materials packing/shipping, and staff support.
• Digital Event Support:
  Help manage logistics for virtual events and webinars (setting up event links, tracking registrations, running backend support during live broadcasts).
• Lead Capture Setup:
  Prepare and assist with onsite lead‑capture tools (badge scanners, digital forms, check‑in apps) to ensure seamless attendee registration and data collection.

• Pre‑Event Promotion:
  Coordinate promotional campaigns to drive attendance, including drafting social media copy (Linked In, X), organizing email invite lists, and distributing promotional toolkits to attending sales reps.
• Social Media Amplification:
  Execute event‑related social media posts—including live‑tweeting/posting from events, capturing photos/videos on‑site, and highlighting key speakers or sessions.
• Community Engagement:
  Monitor and respond to event‑related social tags, hashtags, and attendee engagement across corporate channels.

• Lead List Processing:
  Clean, format, and prepare attendee lists immediately following events for prompt CRM upload.
• Routing & CRM Assistance:
  Work within Hub Spot to ensure event leads are correctly assigned and routed to the appropriate sales representatives.
• Sales Follow‑Up Support:
  Work directly with sales reps and sales managers to monitor lead status, send reminder nudges, and ensure all leads receive proper and timely outreach.
• Reporting Assistance:
  Help gather event metrics, social engagement rates, lead volume, and follow‑up data to track overall campaign performance and ROI.

• Education:
  
  Bachelor’s degree in Marketing, Communications, Business Administration, or relevant technical/industry fields (such as Engineering, Energy, Manufacturing, or Data Analytics).
• Experience:
  
  3‑…