Director, Consumer Communications

Job Description: Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

Job Description: Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

Rakuten is the most rewarding way to shop, giving millions of members Cash Back when they buy from their favorite brands. As a leading shopping platform, Rakuten partners with thousands of top brands across apparel, beauty and wellness, grocery, travel, on-demand services, subscriptions, and dining, helping members save on everyday purchases. Since 1999, Rakuten members have earned more than $4.6 billion in Cash Back, making it the largest Cash Back platform of its kind.

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Rakuten is seeking a Director of Consumer Communications to lead the development and execution of a global, integrated communications strategy that increases brand awareness, builds trust with consumers, and drives long-term brand loyalty. This role plays a critical leadership function in managing communications across key international markets—including the U.S., Canada, and the U.K.—ensuring a consistent global narrative while tailoring strategies to local audiences.

You will position Rakuten as the #1 shopping destination for earning rewards on everyday purchases, while overseeing agency partners and cross-regional execution to deliver measurable business impact. Reporting directly to the Senior Vice President of Brand, Creative and Communications, this role is both strategic and hands-on, with significant visibility across senior leadership.

The ideal candidate is a proactive communicator and exceptional writer with deep experience in B2C public relations and global brand storytelling. You bring a passion for culturally relevant narratives and have a proven track record of executing high-impact communications strategies across top-tier consumer media. You are agile, detail-oriented, and results-driven, with strong media relationships and the ability to influence cross-functional stakeholders.

You understand how to connect with diverse audiences and distill complex ideas into compelling, creative stories that drive engagement and growth.

• Serve as a senior communications advisor to internal stakeholders and executive leadership, providing a strong point of view, clear recommendations, and data-driven counsel in a fast-paced environment.
• Lead the development and execution of a cohesive global consumer communications strategy across the U.S., Canada, and the U.K., ensuring alignment across regions while allowing for local market nuance; oversee and manage external PR agencies in each market, driving strategic integration, fostering bold thinking, and holding partners accountable to performance metrics and business outcomes.
• Partner with cross-functional…