Senior Growth Marketing Manager; Lifecycle Job New York New York USA,Marketing / Advertising / PR

Position: Senior Growth Marketing Manager (Lifecycle)
Location: New York

We are seeking a data-obsessed, US-based Senior Growth Marketing Manager to own the lifecycle across three distinct customer journeys: converting prospects into customers, expanding existing customers through cross-sell and upsell, and scaling a recently launched product line
The through-line is conversion, retention, and maximizing long-term customer value (LTV)
These three journeys work differently, and that’s the interesting part of the job. Prospect-to-customer conversion is a blend of self-serve digital and human follow-up — live agents and voice AI — so your job is to design what gets said, to whom, and when, so that confidence keeps building in the gaps between conversations
Cross-sell, upsell, and the new product line are entirely self-serve. There is no human in the loop, which means the messaging, the timing, and the on-page experience have to carry the entire decision on their own
Life insurance is a high-consideration purchase, so lack of trust and product understanding are the biggest drivers of drop-off. Across all three journeys, you own the connective tissue that moves someone from “a company I found on the internet” to “a company I trust to safeguard my future.”
You will operate on shared OKRs with the product managers who own each of these three areas, and — for the conversion journey — in close working partnership with Sales leadership, agents, and our voice AI team. You need to know what’s actually landing on live calls, not just what performs in an inbox
Own the Lifecycle Strategy and Messaging. Design the narrative, cadence, and channel mix that carries someone from first touch to funded policy, from first policy to second, and from early interest in a new product line to scaled adoption. You set the strategy and you build it
Convert Prospects into Customers. Own the post-lead journey where self-serve and human touch meet. Build the digital nurture that moves people forward on their own, and build the follow-up content, sequences, and talking points that make every agent and voice AI conversation land — the right articles, proof points, or next steps that can go out within minutes of a call ending, and a system that gets smarter over time rather than sending the same packet to everyone
Drive Cross-Sell and Upsell. Existing customers are our highest-intent audience and this motion is fully self-serve. Own identifying the right next product for the right customer at the right moment — additional coverage, product upgrades, a second policy for a spouse — and build the triggered messaging, on-page experiences, and offer structures that get them there without a human touch
Scale a Recently Launched Product Line. We have a new product line in market and the mandate is growth. Own its self-serve lifecycle end to end: activation, onboarding, and the messaging that turns early traction into a repeatable, scaling funnel. This is 0→1 becoming 1→10, with the ambiguity and speed that implies
Own Retention and LTV. Getting someone to buy is the beginning, not the end. Own the post-purchase journey that keeps policies in force and customers engaged, and be accountable for LTV as a number you move, not a metric you report
Build Trust Signals Across the Funnel. Partner with Marketing and Product on the things that actually move a high-consideration financial decision: credibility and social proof, carrier proof points, reviews, and transparency about what someone is actually buying
Own the Data Behind Conversion and Drop-Off. Be the expert on cohorts and funnel curves across all three areas. Pull your own data to find exactly where trust and momentum break down, not just where a campaign under performs — then turn that into a concrete hypothesis and test it
Run Experiments End to End. Test…