Head of Creative

Title:

Director, Head of Performance Creative

Location:

New York, New York

Salary: $90,000 - $110,000

This is a hands-on, player-coach leadership role, not a strategy-only position. You'll lead GeistM's creative function while remaining directly involved in the work, moving comfortably between developing concepts, reviewing performance data, directing and producing creative, briefing creators, coaching the team, presenting to clients, and improving how the function operates.

You’ll own the connection between creative strategy, execution, testing, performance, and iteration, ensuring we consistently produce high-quality creative at the speed and volume performance marketing requires.

You’ll work closely with Growth Marketing, Content, and company leadership to understand what's working, why it's working, and what we should test next, then turn those insights into stronger creative and measurable growth.

• Own creative strategy across GeistM's client portfolio, translating business objectives, customer insights, and performance data into actionable creative plans.
• Develop concepts, hooks, scripts, briefs, messaging angles, formats, and testing priorities for our content-based paid-social campaigns.
• Analyze creative performance and turn results into clear decisions around what to scale, iterate, stop, and test next.
• Build structured creative testing frameworks and ensure learnings are documented and shared across clients and verticals.
• Personally create, edit, direct, or refine performance creative, including short-form video, static ads, UGC, creator-led content, and campaign variations.
• Ensure creative is built for the specific platform, audience, funnel stage, and campaign objective.
• Stay ahead of consumer behavior, platform trends, emerging formats, and changes across the paid-media landscape.

• Set and own the creative standard across the function from concept through final delivery.
• Lead, coach, and develop the Creative team, establishing clear expectations around quality, ownership, execution, and performance.
• Lead creative brainstorms, reviews, and performance discussions, providing specific, actionable feedback that improves the work.
• Balance creative quality with the speed, volume, and responsiveness required in a performance marketing environment.

• Own and grow GeistM's creator network, including sourcing, vetting, onboarding, briefing, relationship management, and performance evaluation.
• Build a reliable creator roster based on brand and audience fit, content style, vertical expertise, availability, cost, and historical performance.
• Oversee creator production from brief through final delivery, ensuring quality, timelines, and performance expectations are met.
• Build scalable systems across creative intake, prioritization, production, review, QA, testing, and iteration.
• Continuously evaluate new tools, formats, and production methods that can strengthen GeistM's creative capabilities.

• Translate client objectives and performance challenges into creative opportunities.
• Confidently present creative strategies, concepts, performance results, and recommendations to clients and internal stakeholders.
• Identify opportunities to expand creative support through increased testing, new formats, creator programs, and emerging capabilities.
• Bring senior creative leadership to pitches and new-business opportunities.
• Partner cross-functionally to ensure creative contributes directly to campaign performance, client growth, retention, and GeistM's broader competitive advantage.

• 5+ years of experience in performance creative, creative strategy, or creative…